Customer Analytics for Everyone

Indicative is the only customer analytics platform for product managers, marketers, and data analysts that connects directly to your data warehouse.

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Connect Your Data

Indicative connects directly to your data warehouse. No more duplication of data collection, mismatched event counts or data errors.

Know Your Customer

Optimize acquisition, visualize customer journeys, and maximize retention without knowing SQL.

Drive Product Innovation

Optimize your product by driving your product roadmap by identifying points of friction and measuring feature adoption.

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Customer Journey

Visualize and optimize conversion and retention with Indicative’s unique multipath funnel.

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Multipath Customer Journey Funnel in Indicative

Segmentation

Ask, answer, and act on the most important questions about your customers and their behaviors.

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Cohort Analysis

Build behavioral cohorts that pinpoint the features and campaigns that most engage and retain customers.

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Testimonials

“Indicative has helped us make much quicker business decisions so that we can optimize campaigns in real-time. We are able to go all-in on some tactics and shut off underperforming tactics with much more agility than we were capable of doing in the past.”

Matt Myers

Head of Customer Acquisition

“Prioritization should be more of a science than an art, and we can use Indicative to not only recognize where the majority of our customers are, but to be forward looking in predicting how many will be impacted by changes we make across our products.”

Thomas de Simon

Vice President Product

“We use Indicative in order to track how our customers are using different parts of our systems, to ensure that we’re investing in the right places and building the right tools for them to be successful. ”

Benjy Boxer

Director of Product Strategy

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