Last updated: April 23, 2021

Indicative takes the confidentiality and security of Your data and Your Customer’s Data very seriously. Your Customers’ Data is defined as data you have gathered or are responsible for gathering on users that interact with your product or service and is transmitted to Indicative by You or on account of You.

1. The Data Collected on You

Data stored about You falls into two categories: Customer Data You provide Indicative and Data that is automatically collected by usage of Indicative. We record information about usage of and associated websites for customer service and product management purposes, to improve the level of service offered by the Company.

Customer Data You Provide
When you register for our services at Indicative, we ask you to provide us with personally identifiable information including You and Your representative’s name, email, company, and position (collectively, “Personally Identifiable Information.”). Further, if You have purchased a paid version of Indicative, you may be asked for credit card or other billing information. This data is used for:

  1. Customer identification within the Indicative Platform.
  2. Communication regarding your support requests and questions.
  3. Communication relating to Indicative product and policy updates.
  4. Billing, invoicing, and payments.

Customer Data Collected By Indicative

Indicative generates and collects Customer Data through regular usage of Indicative. This includes:

  1. Usage data relating to how You interact with the Indicative product. This is used to measure and improve Indicative’s product features, as well as debug product issues.
  2. Device and browser information, including operating system and user agent. This is used to measure and improve Indicative’s product features, as well as debug product issues.

Indicative uses cookies for You and Your Customers to offer better Service to You. Cookies are small text files sent to You or Your Customers’ browsers by Indicative and stored on the hard drive of You and Your Customers’ computers. Indicative uses cookies to recognize repeat visits from users to log them in automatically, preserve their preferences, or identify and record certain usage patterns. If You or Your Customers prefer not to accept cookies from Indicative, You or Your Customers may configure the browser’s settings to refuse cookies. Certain aspects of the Indicative service may not function as designed if a user refuses to accept the Indicative cookie.

Your Rights
Individuals located in certain areas, including the EU, have specific rights as it pertains to their personal data. You may have the right to request access to, update, delete, or restrict processing of Your Data. This can generally be done from the Settings page within Indicative’s application. If that is not the case, please reach out to Indicative at If the processing of Your Data is subject to the General Data Protection Regulation, Indicative relies on its legitimate interests, contractual legal basis, or your explicit opt-in to do so.

2. The Data We Collect on Your Customers

In order to use our Services, you need to provide information to Indicative regarding Your Customers. You may accomplish this by:

  1. a programmatic integration;
  2. inclusion of Indicative code such that it will result in applying a “cookie” to your Customers’ browsers; or
  3. manual transfer by You of Customer Data directly to Indicative.

You further agree that to comply with all applicable privacy and data protection regulations, you will not use our service to send us sensitive information where unauthorized disclosure could cause material, severe, or catastrophic harm or impact to Indicative, You or Your Customers. Sensitive Information includes:

  1. Passwords, authentication/authorization credentials
  2. Information under strict regulatory or contractual handling requirements (e.g., PCI, HIPAA, and state and federal data security laws) including:
    1. Credit Card Data including credit card numbers, CVV numbers (three digit codes for Visa and
      MasterCard, four digit code for American Express) and magnetic stripe information
    2. Social Security, Drivers License or Passport Numbers
    3. Government Issued Identification
    4. Financial Account Information
    5. Real time geolocation data which can identify an individual
    6. Personally identifiable information knowingly collected from children under the age of 13 or
      from online services directed toward children, and
    7. Health or Biometric data or “Protected Health Information” as defined in 45 C.F.R. 160.103

You also certify that you are the owner of this data and have the right to transmit it.

3. Sharing of Personal Information

We will not disclose the data that we collect about You or about Your Customers to third parties except under the following circumstances:

  1. With Your explicit, opt-in consent;
  2. To trusted agents and vendors of Indicative needed to fulfill Company services, such as an email service provider, which shall act in compliance with the Privacy Policy and be bound by confidentiality not to disclose the data;
  3. Under circumstances in which we are compelled by law to make such a disclosure.

Indicative reserves the right to combine all data collected, excluding Individually Personally Identifiable Information, into an aggregate data pool (“Aggregate Data”). The Aggregate Data will not identify You as the source of any data attributable to You, and will have all of Your Customer attribution removed. Indicative shall be the exclusive owner of the Aggregate Data.

4. Data Security

Indicative uses best practices to secure the data it collects, transmits and stores on its servers. Among others, Indicative’s security methods include secured physical access to its data centers, limited and protected access via password, public/private keys, and data encryption, including TLS encryption for data transmission.

5. Data Retrieval, Retention, and Deletion

Indicative will provide You the ability to retrieve Your Customer Data recorded by Indicative. At Your request, Indicative will make commercially reasonable efforts to delete all data from Your Customers that was sent to Indicative through a programmatic client integration exclusively from You or through a manual transfer by You of Your Customer Data directly to Indicative. To the extent that Your Customer Data has been anonymized and grouped into the Aggregate Data, such data may continue to be retained by Indicative.

6. International Data Transfers

Indicative reserves the right to transfer Your Data and Your Customers’ Data to countries other than the one in which you live. Indicative provides EU Model Clauses to meet the adequacy and security requirements for our Customers that operate in the European Union, and other international transfers of Customer Data. A copy of our data processing addendum, incorporating Model Clauses, is available here.

7. EU-US Privacy Shield

Indicative complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States. Indicative has certified to the Department of Commerce that it adheres to the Privacy Shield Principles (“Principles”). If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

Indicative is responsible for the processing of personal information it receives, under each Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. Indicative complies with the Principles for all onward transfers of personal information from the EU, including the onward transfer liability provisions.

In compliance with the Privacy Shield Principles, Indicative commits to resolve complaints about our collection or use of your personal information. EU individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Indicative at:

Indicative has further committed to cooperate with the panel established by the EU data protection authorities (DPAs) with regard to unresolved Privacy Shield complaints concerning data transferred from the EU.

With respect to personal information received or transferred pursuant to each Privacy Shield Framework, Indicative is subject to the regulatory enforcement powers of the US Federal Trade Commission.

Under certain conditions, more fully described here, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.

8. Contacting Indicative

You can contact Indicative by reaching out to To contact our Data Protection Officer, please reach out to

9. Changes to the Privacy Policy

Indicative will not materially change the Privacy Policy without providing clients meaningfully prominent notice prior to the effective date of such changes. Notice shall be provided either within Your client account upon login, or via email. By visiting or logging into an Indicative website which provides this policy, You acknowledge that You consent to these practices.