Customer Analytics for Everyone

Indicative is the only customer analytics platform for product managers, marketers, and data analysts that connects directly to your data warehouse.

See for yourself – we give you 1 billion events free.

Connect Your Data

Indicative connects directly to your data warehouse. No more duplication of data collection, mismatched event counts or data errors.

Know Your Customer

Optimize acquisition, visualize customer journeys, and maximize retention without knowing SQL.

Drive Product Innovation

Optimize your product by driving your product roadmap by identifying points of friction and measuring feature adoption.

Customer Journey

Visualize and optimize conversion and retention with Indicative’s unique multipath funnel.

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Ask, answer, and act on the most important questions about your customers and their behaviors.

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Cohort Analysis

Build behavioral cohorts that pinpoint the features and campaigns that most engage and retain customers.

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“Prioritization should be more of a science than an art, and we can use Indicative to not only recognize where the majority of our customers are, but to be forward looking in predicting how many will be impacted by changes we make across our products.”

Thomas de Simon

Vice President Product

“We use Indicative in order to track how our customers are using different parts of our systems, to ensure that we’re investing in the right places and building the right tools for them to be successful. ”

Benjy Boxer

Director of Product Strategy