Get the power of Indicative for 1 billion user actions, all for free.

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Powerful behavioral analysis, all for free. (Yes, really).

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All this for free

  • 1 billion user actions or events per month
  • Full access to Indicative’s behavioral analysis platform
  • Unlimited user seats
  • Weekly webinar training with Indicative expert
  • Quick integration using Segment, mParticle, Snowplow or Indicative library
  • 12 month data history
  • OAuth with Google
  • Email support



For businesses ready to spread the power of Indicative throughout their organization.

Sign Up For Free

Everything in Free, plus:

  • Unlimited data history
  • Onboarding support with an Indicative Specialist
  • 2 personalized training sessions with your data
  • Data export to Google BigQuery
  • User roles and permissions
  • Live chat support
  • Additional training packages available
  • Cancel anytime
  • API access for User Segments - Coming Soon!



For businesses with sophisticated needs, like high data volume and custom integrations.

Contact Sales

Everything in Pro, plus:

  • > 1 billion user actions or events
  • Dedicated Customer Success Manager (CSM)
  • Priority access to tech support for troubleshooting
  • Hands on training and ongoing analytics consulting
  • Feature prioritization
  • Custom data sources and destinations
  • Custom Service Level Agreements (SLA)
  • Advanced analytics support
  • On site training
  • Single tenancy, on prem, and private cloud deployments
  • White labelling and custom domain
  • SAML-based single sign-on (SSO)
  • Annual or month-to-month contracts

"Indicative is impressively fast, able to handle large scale data analysis with a speed that I have not seen before. It's quickly become an indispensable tool in our workflow, helping us easily understand the impact of our changes."

Daniel Williams | Developer @ 99designs

Frequently Asked Questions

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  • 1 billion events for free, what’s the catch?

    We believe that everyone should be able to make data driven decisions, free from restrictive limits, no matter your level of technical expertise. Anyone can send up to 1 billion events per month, for free.  This is limited to 1.3 million events per hour.

  • What is an event?

    An event is a user action, like viewing a page, clicking a button, or opening an email.

  • What is behavioral analytics?

    Behavioral analytics is the quantitative research of “how” and “why” users engage and interact with your business, across all user touchpoints. Check out our blog post for more info!

  • What happens if I exceed 1 billion events?

    We’ll send you an email when you’re getting close to 1 billion events. To upgrade your event volume, contact us!

  • Who is Indicative for?

    Indicative is for non-technical marketing, product, and data teams that want to analyze the full customer journey.  You don’t need to have any technical expertise or know SQL to use Indicative.

  • Is my data safe with Indicative?

    Yes! Indicative does not lay ownership of your data and we will never sell your data. You have the right to request deletion of your data, export of your data.

  • What are the contract terms for the paid plans?

    We offer monthly and annual contracts. Contact us for annual pricing.  We can probably cut you a discount.

  • How do I get started using Indicative?

    If you haven’t set up an Indicative account, create one and complete the Indicative tutorial. If you already have an Indicative account, complete the Indicative tutorial, browse our knowledge base and schedule your training with an Indicative specialist.

  • Do you connect to other data sources?

    Coming soon! Contact us, we’d love to hear more about your needs to see how we can help.

  • How do you handle GDPR?

    Our Data Processing Agreement has been updated to reflect EU model clauses. You may contact Customer Success at to request the updated agreement.  Check our our article for more information.

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