Get the power of Indicative for 1 billion user actions, all for free.
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Powerful behavioral analysis and customer analytics, all for free.


All this for free:

  • 1 billion customer actions or events per month
  • All behavioral analytics tools
  • Unlimited user seats
  • Unlimited projects
  • Weekly training webinars



For businesses ready to spread the power of Indicative throughout their organization.


Everything in Standard, plus:

  • Data warehouse export
  • Onboarding support and personalized training
  • API access
  • Advanced reporting package



For businesses with sophisticated needs, high data volume, and custom integrations.


Everything in Pro, plus:

  • Over 1 billion user actions or events
  • Data warehouse and custom data integrations
  • Dedicated Customer Success Manager
  • Hands-on training and ongoing analytics support

"Indicative is impressively fast, able to handle large scale data analysis with a speed that I have not seen before. It's quickly become an indispensable tool in our workflow, helping us easily understand the impact of our changes."

Daniel Williams | Developer @ 99designs

Compare Plans

Segmentation with calculations and KPIs
Multipath funnel analysis
Cohorts and retention
User activity timeline ? View an individual user's complete activity history, grouped by session.
Behavioral User Segments ? Build behavioral user segments based on user behavior and other characteristics.
User Segments API ? Programmatically access User Segments created in Indicative via API.
Data and user CSV exports
Team dashboards and bookmarks
Personal dashboards and bookmarks
Printable dashboards ? Print your dashboard or export it as a PDF in an optimized format for sharing.
Shareable dashboards links ? Share dashboards with execs and partners without an Indicative account via public URLs.
Frequent dashboard refresh ? Choose a refresh interval of up to every 15 minutes. Free only offers daily refreshes.
Scheduled reports ? Share dashboards with key stakeholders via automated email reports.
Data Access & Management
User Aliases (user identity unification and resolution) ? Unify an individual's activity across platforms, domains, and data sources. Merge anonymous and logged in activity.
Unlimited unique events and properties types
Customizable data dictionary ? View and manage your events and properties by renaming, hiding, adding descriptions, and categorizing.
Create custom events ? Build custom events by joining multiple events, or breaking existing events into sub-events.
Live event debugger ? View data in real time as it's happening to troubleshoot tracking.
Multiple source projects ? Combine multiple data sources (web, iOS, Android, email, etc.) into one or more projects.
Self serve integrations (REST API, Segment, Snowplow, mParticle, CustomerLabs)
Raw data exports (BigQuery, S3, Redshift)
Data warehouse integrations (BigQuery, S3, Redshift, Snowflake)
Custom data sources and destinations
Schema modeling and versioning ? Manage and modify your data model using Indicative's powerful YAML-based data modeling language.
Administration & Security
Unlimited projects
Unlimited teammates
User roles and permissions
Google Single Sign-on
SAML-based Single Sign-on (SSO)


GDPR compliant
Data Protection Agreement (DPA)
Custom Service Level Agreement (SLA)
Support & Services
Weekly training webinar
Interactive self-serve tutorials
End-to-end onboarding support with Indicative Specialist
Personalized training program

Two sessions annually

Custom curriculum

Dedicated Customer Success Manager
Goal and success criteria reviews (Periodic check-ins)
Live chat
Priority tech support
Ongoing analytics consultation
Feature prioritization
Month-to-month or annual contracts
Onsite training



White labelling and custom domain


Professional services


Frequently Asked Questions

View all questions

  • 1 billion events for free, what’s the catch?

    We believe that everyone should be able to make data driven decisions, free from restrictive limits, no matter your level of technical expertise. Anyone can send up to 1 billion events per month, for free.  This is limited to 1.3 million events per hour.

  • What is an event?

    An event is a user action, like viewing a page, clicking a button, or opening an email.

  • What is behavioral analytics?

    Behavioral analytics is the quantitative research of “how” and “why” users engage and interact with your business, across all user touchpoints. Check out our blog post for more info!

  • What happens if I exceed 1 billion events?

    We’ll send you an email when you’re getting close to 1 billion events. To upgrade your event volume, contact us!

  • Who is Indicative for?

    Indicative is for non-technical marketing, product, and data teams that want to analyze the full customer journey.  You don’t need to have any technical expertise or know SQL to use Indicative.

  • Is my data safe with Indicative?

    Yes! Indicative does not lay ownership of your data and we will never sell your data. You have the right to request deletion of your data, export of your data.

  • What are the contract terms for the paid plans?

    We offer monthly and annual contracts. Contact us for annual pricing.  We can probably cut you a discount.

  • How do I get started using Indicative?

    If you haven’t set up an Indicative account, create one and complete the Indicative tutorial. If you already have an Indicative account, complete the Indicative tutorial, browse our knowledge base and schedule your training with an Indicative specialist.
  • Do you connect to other data sources?

    Coming soon! Contact us, we’d love to hear more about your needs to see how we can help.

  • How do you handle GDPR?

    Our Data Processing Agreement has been updated to reflect EU model clauses. You may contact Customer Success at to request the updated agreement.  Check our our article for more information.

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