Get the power of Indicative the way you need it.
Select the plan that best fits your needs
Powerful behavioral analysis and customer analytics, all for free.
All these for free:
- 50M events/month
- 6 month data history
- Limited access to core analytics tools
- 3 user seats
- Standard Support
For businesses ready to spread the power of Indicative throughout their organization.
Everything in Standard, plus:
- 250M events/month
- 1 year data history
- Full access to core analytics tools
- Unlimited user seats
- Silver Support
For businesses with sophisticated needs, high data volume, and custom integrations.
Everything in Professional, plus:
- Advanced analytics capabilities
- Custom event volume and data history
- Custom data warehouse integrations
- Gold support
“Indicative is impressively fast, able to handle large scale data analysis with a speed that I have not seen before. It's quickly become an indispensable tool in our workflow, helping us easily understand the impact of our changes. ”
|Segmentation with calculations and KPIs|
|Multi-path Funnel Free plan is limited to 1 optional step.|
|Funnel Conversion Over Time Free plan analysis is limited to the last 7 days.|
|Cohorts and Retention|
|User Activity Timeline|
|Behavioral User Segments ← Save and analyze user groups based on common behaviors and characteristics. Free plan is limited to 3 User Segments. →|
|User Segments API Export your User Segments for targeting, personalized messaging, and further analysis.|
|Common Paths Get automated insights on how customers navigate through your product.|
|Saved Views Free plan is limited to 3 dashboards with 10 widgets each. Bookmarks are limited to 10.|
|Customizable Dashboard Refresh Free plan is limited to dashboards updating once every 24 hours.|
Data Access and Management
|Data Volume (monthly)|
|Self-serve Data Sources Integration via SDK, REST API, Segment, Snowplow Relay, and mParticle. Data warehouse integrations coming soon!|
|Custom Data Sources Integration via BigQuery, Firebase, Google Analytics 360, S3, Redshift, and more.|
|Data Destinations Export your raw event data to BigQuery. More data warehouses coming soon!|
|User Aliasing Unify user behavior across devices and anonymous usage.|
|Customizable Data Dictionary Define, organize, and view your data.|
|Live Event Debugger Monitor and troubleshoot events sent to Indicative in real time.|
|Project-level Filters Use project filters to exclude unwanted data from your analysis, such as internal or testing data.|
Up to 3
Up to 3
Up to 50 rows
Up to 1,000 rows
Administration & Security
|GDPR, CCPA, and COPPA Compliant|
|Data Protection Agreement (DPA)|
|Regional Cloud Deployment Keep your data stored in your region.|
|Support Response Time|
3 business days
2 business days
|Self-serve Training Resources Access to tutorials, documentation, and training videos.|
|End-to-end Onboarding Support|
|Quarterly Business Reviews|
|Dedicated Customer Success Manager|
|Monthly Check-ins with CSM|
|Professional Services Cost|
Frequently Asked QuestionsView All Questions
1 billion events for free, what’s the catch?
We believe that everyone should be able to try Indicative at full capacity so we offer a free trial of up to 1 billion events.
What is an event?
An event is a user action, like viewing a page, clicking a button, or opening an email.
What is Customer Analytics?
Customer Analytics (aka Behavioral Analytics) is the quantitative research of “how” and “why” users engage and interact with your business, across all user touchpoints. Check out our blog post for more info!
What happens if I exceed 1 billion events?
We’ll send you an email when you’re getting close to 1 billion events. To upgrade your event volume, contact us!
Who is Indicative for?
Indicative is for non-technical marketing, product, and data teams that want to analyze the full customer journey. You don’t need to have any technical expertise or know SQL to use Indicative.
Is my data safe with Indicative?
Yes! Indicative does not lay ownership of your data and we will never sell your data. You have the right to request deletion of your data, export of your data.
How do I get started using Indicative?
If you haven’t set up an Indicative account, create one and complete the Indicative tutorial. If you already have an Indicative account, complete the Indicative tutorial, browse our knowledge base and schedule your training with an Indicative specialist.
Do you connect to other data sources?
Coming soon! Contact us, we’d love to hear more about your needs to see how we can help.
How do you handle GDPR?
Our Data Processing Agreement has been updated to reflect EU model clauses. You may contact Customer Success at firstname.lastname@example.org to request the updated agreement. Check our our article for more information.