Multipath Funnel: Path to Conversion Report

Visualize and optimize conversion and retention with Indicative's unique Multipath Funnel.

Multipath Customer Journeys

Get granular with your customer journey using Indicative’s Multipath Funnel. 

  • Measure purchase journey performance across various customer profiles by using breakouts, or optional steps.
  • Measure how new marketing campaigns, or new features affect conversion rates over time.
  • Analyze multiple customer journeys in one visualization to identify the optimal path to conversion.
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Conversion Over Time

Measure your customer journey performance as a function of time using Conversion Over Time. 

  • Identify seasonal trends in your conversion rates, times, and volume.
  • Track customer journeys through unique User IDs as well as up to 3 additional properties.
  • Contextualize customer journey performance over time with Annotations.
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Action Your Customer Journeys

Learn from your customer journey analysis and create action plans for users in different stages of their journey. 

  • Explore and segment users who have converted in through customer journeys, or users who have dropped off.
  • Iterate your marketing or product messaging with A/B testing.
  • Inform data-driven KPIs with customizable settings such as conversion limits and tracking properties.
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Check out our other powerful features.



Ask, answer, and act on the most important questions about your customers and their behavior.

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Cohort Analysis

Build behavioral cohorts that pinpoint the features and campaigns that most engage and retain customers.

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People Insights

Explore an individual user’s full journey and session activity to discover core behaviors and create highly personalized segments.

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Dashboards and Reporting

Save your Indicative analyses to a Dashboard, or as a Bookmark, and share them with your colleagues.

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Customer Journeys

Discover the most common paths customers take through your product and towards conversion.

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