Multipath Funnel: Path to Conversion Report
Visualize and optimize conversion and retention with Indicative's unique Multipath Funnel.
Multipath Customer Journeys
Get granular with your customer journey using Indicative’s Multipath Funnel.
- Measure purchase journey performance across various customer profiles by using breakouts, or optional steps.
- Measure how new marketing campaigns, or new features affect conversion rates over time.
- Analyze multiple customer journeys in one visualization to identify the optimal path to conversion.
Conversion Over Time
Measure your customer journey performance as a function of time using Conversion Over Time.
- Identify seasonal trends in your conversion rates, times, and volume.
- Track customer journeys through unique User IDs as well as up to 3 additional properties.
- Contextualize customer journey performance over time with Annotations.
Action Your Customer Journeys
Learn from your customer journey analysis and create action plans for users in different stages of their journey.
- Explore and segment users who have converted in through customer journeys, or users who have dropped off.
- Iterate your marketing or product messaging with A/B testing.
- Inform data-driven KPIs with customizable settings such as conversion limits and tracking properties.