Indicative connects to your data sources, synthesizes them into a complete view of your customer, and gives you the actionable insights you need to optimize customer acquisition, engagement, and retention.

Customer Journey - Average time through conversion funnel

Customer Journey

Convert and retain as many customers as possible by allowing data to shape your customer journey.

  • Optimize conversion by understanding which behaviors and touchpoints are key to customer acquisition.
  • Use data to drive your product roadmap by identifying and eliminating points of friction across different segments of customers.
  • Maximize your marketing campaigns by slicing your funnel to compare multiple paths and conversion rates side by side.
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user segmentation analysis in Indicative


Ask, answer, and act on the most important questions about your customers and their behaviors.

  • Optimize customer acquisition by identifying behaviors that lead to higher conversion rates.
  • Maximize engagement by learning how different groups of customers interact with your product.
  • Analyze the complete effect of your A/B tests from acquisition and conversion to engagement.
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Visitor Retention Screenshot - Indicative


Experience unparalleled flexibility when building behavioral cohorts to pinpoint what keeps your users coming back.

  • Implement product features that keep your customers engaged by analyzing their actions over time.
  • Optimize marketing campaigns by identifying customers with high LTV, rather than those likely to churn.
  • Create and analyze complex cohorts based on time, behaviors, and characteristics.
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People Insights

Understand the why behind your customers’ behaviors by identifying what they’re doing, and who they are.

  • Leverage the characteristics of specific customer segments to optimize product implementations and marketing campaigns.
  • Drill down into the full journey and session activity of every customer, even when they are anonymous.
  • Create and export segments of customers for highly personalized messaging.
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real-time data from Indicative


Data insights are meant to be shared. With drag-and-drop dashboards and bookmarks, you and your team can keep track of KPIs at a glance.

  • Save your analysis and come back to it later by bookmarking queries with ease.
  • Share the most important dashboards with your team for collaborative analysis, while keeping works in progress private.
  • Customize and export your visuals to create sophisticated slides in presentations and periodic reports.
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What our customers are saying

Stanley Altshuller

"I have nothing but great things to say about Indicative. It’s an integral component in allowing us to better understand our customers’ journeys, ranging from identifying trends throughout different customer segments, to analyzing the behavior of a specific role. Indicative empowers my team to ask and answer their own questions regarding customer flows and product engagement on a daily basis."

Stanley Altshuller
Founding Partner and Head of Product, Novus
Emily Herring

"With Indicative, I can analyze the complete customer journey without writing a SQL query or needing a data analyst. Indicative joins our customers’ interactions across our paid media, communication channels, mobile application, and website into one cohesive view, empowering my team to measure the efficacy of their work and answer their own questions on a daily basis."

Emily Herring
Head of Marketing, INWEGO
Steve Grycuk

"Indicative is an important part of the customer data transformation at Dow Jones. The intuitive platform empowered us to use data in ways that weren’t previously possible. Through Indicative, we can better understand our customers and create personalized experiences, allowing us to optimize acquisition, engagement and retention."

Steve Grycuk
Chief Experience Officer, Dow Jones
99 Designs
Dow Jones
Creative Live

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