Product

Indicative connects to your data sources, synthesizes them into a complete view of your customer, and gives you the actionable insights you need to optimize customer acquisition, engagement, and retention.

Segmentation

Ask, answer, and act on the most important questions about your customers and their behaviors.

  • Optimize customer acquisition by identifying behaviors that lead to higher conversion rates.
  • Maximize engagement by learning how different groups of customers interact with your product.
  • Analyze the complete effect of your A/B tests from acquisition and conversion to engagement.
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Customer Journey

Convert and retain as many customers as possible by allowing data to shape your customer journey.

  • Optimize conversion by understanding which behaviors and touchpoints are key to customer acquisition.
  • Use data to drive your product roadmap by identifying and eliminating points of friction across different segments of customers.
  • Maximize your marketing campaigns by slicing your funnel to compare multiple paths and conversion rates side by side.
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Retention

Experience unparalleled flexibility when building behavioral cohorts to pinpoint what keeps your users coming back.

  • Implement product features that keep your customers engaged by analyzing their actions over time.
  • Optimize marketing campaigns by identifying customers with high LTV, rather than those likely to churn.
  • Create and analyze complex cohorts based on time, behaviors, and characteristics.
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People Insights

Understand the why behind your customers’ behaviors by identifying what they’re doing, and who they are.

  • Leverage the characteristics of specific customer segments to optimize product implementations and marketing campaigns.
  • Drill down into the full journey and session activity of every customer, even when they are anonymous.
  • Create and export segments of customers for highly personalized messaging.
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Reporting

Data insights are meant to be shared. With drag-and-drop dashboards and bookmarks, you and your team can keep track of KPIs at a glance.

  • Save your analysis and come back to it later by bookmarking queries with ease.
  • Share the most important dashboards with your team for collaborative analysis, while keeping works in progress private.
  • Customize and export your visuals to create sophisticated slides in presentations and periodic reports.
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See How Indicative Stacks Up

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