Customer Analytics & Journey Maps

Discover the most common paths customers take through your product and towards conversion.

Visualize the complete Customer Journey

  • Discover the paths that lead to conversion
  • Answer common questions like what users do after they create an account or log on to your product
  • Identify the path users most frequently take through your product to inform your product roadmap and improve customer experience
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Interact with the Journeys customers take

  • Understand new user behavior by mapping their Journeys
  • Analyze the difference in the way new and existing users navigate the product
  • Build Funnels and Cohorts based on an in-depth analysis of how customers move through your product
See It In Action

Eliminate churn

  • Know what paths customers take before they cancel, drop off, or churn
  • Prioritize your product roadmap by improving features to retain customers
  • Identify the most common paths that lead to churn and change the behaviors of customers before they drop off
See It In Action

Check out our other powerful features.



Ask, answer, and act on the most important questions about your customers and their behavior.

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Cohort Analysis

Build behavioral cohorts that pinpoint the features and campaigns that most engage and retain customers.

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People Insights

Explore an individual user’s full journey and session activity to discover core behaviors and create highly personalized segments.

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Dashboards and Reporting

Save your Indicative analyses to a Dashboard, or as a Bookmark, and share them with your colleagues.

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Multipath Customer Funnel

Visualize and optimize conversion and retention with Indicative's unique Multipath Funnel.

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