What Is Organic Traffic?

Written by Indicative Team


Organic Traffic Defined

Website traffic refers to all visits made to a website or mobile application by a user. Organic traffic is the traffic directed to a website as a result of unpaid search results.

Organic traffic is obtained from the appearance of the site in the results of a search engine.  Organic traffic  is a metric enabling the measurement of the amount of visitors coming from searches made on a search engine.

Organic traffic is apart of SEO and is based on the relevance to the user’s search query, links and domain authority and other organic ranking factors.

By increasing visitors to a website by organic traffic, companies can benefit as:

  • It increases a higher search engine rank
  • It increases consumer trust
  • It increases conversion rate
  • It is cost effective 

Other website traffic includes:

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