What Is Referral Traffic?

Referral Traffic Defined

Traffic refers to all visits a user makes to a website or a mobile application.  Referral Traffic refers to visits to a website from links that appear on a different sites. Specifically, it is traffic that has been redirected from another site via backlinks. 

Referrals can be redirected from sources such as:

  • Social media sites
  • Paid campaigns
  • Email marketing
  • Content marketing
  • Other websites

Businesses can benefit from referrals as it:

  • Can improve brand exposure and recognition
  • Increase SEO through consistent backlinks
  • Develop networking opportunities and future leads
  • Gives businesses the ability to tap into new, diverse audiences

Other website traffic includes:

  • Organic
  • Direct
  • Social

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