In this webinar, Jeremy Levy, our CEO sat down with Indicative customer, INDOCHINO’s VP of Growth to discuss Activating Current User Journeys to Build New Product Features – Using Your Past to Inform Your Future.
As the global leader in made to measure apparel, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don’t need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect-fitting, personalized apparel on a mass scale.
All of that means they have a ton of data. But before they implemented Indicative, much of it had been living in disparate, inaccessible places.
As head of the ecommerce, marketing, product development, and inventory teams, VP of Growth Alex Nazarevich knew they needed a way to create a holistic picture of their customers that unified online and offline data into one complete profile.
They also needed more insight into the journey that led customers to buy—including each marketing touchpoint and its ultimate impact on conversion—so they could more effectively allocate budget and fix underperforming touchpoints.
Watch this webinar to uncover how INDOCHINO tackled the following:
- Uncovering the Customer Journey
- What is “Informed Intuition”, and how can you apply it today?
- INDOCHINO’s optimized modern data stack
- New Applications for Data
- Recommendations for others going through a similar process
Meet the Speakers:
Jeremy Levy – CEO and Co-Founder, Indicative
Jeremy is a serial entrepreneur and a veteran of New York City’s Silicon Alley. Jeremy Co-Founded Xtify, the first Mobile CRM for the Enterprise, acquired by IBM in 2013. He also Co-Founded MeetMoi, a pioneering location-based dating service for mobile sold to Match.com in 2014.
Alex Nazarevich – VP of Growth, INDOCHINO
As INDOCHINO’s VP of Growth, Alex brings over 10 years of experience in Ecommerce and Digital Marketing to the table. Working for companies such as Hootsuite and Best Buy, he found success using data to discover new drivers of business growth. Most recently, he worked with BC Cannabis Stores as Director of Digital, launching British Columbia’s first legal cannabis website and leading the marketing, ecommerce, and customer service teams to deliver an outstanding customer experience. Alex received his Bachelor of Commerce from UBC’s Sauder School of Business.