Webinar: Leverage Behavioral Data in the Modern Data Stack

Written by Indicative Team


Thu, Jun 3, 2021  |  12pm EST  |  5pm BST

As the data warehouse (or lake) is increasingly becoming the center of data-led organizations, the case for behavioral data continues to grow. Behavioral data is a high-fidelity, machine-readable record of how your customers interact with your product or service.

The best approach to understanding how your customer interacts with your product or services is by having the right tools in place to collect, model, and analyze that data. Once the behavioral data is in the data warehouse, it can be used to solve a range of use cases, including product analytics.

In this webinar Indicative Co-Founder and CEO, Jeremy Levy will sit down with Alex Dean, Co-Founder, and CEO of Snowplow, to discuss what this means for data teams.

This webinar will cover:

  • Best practice when it comes to collecting and managing behavioral data
  • How to deliver on quality behavioral data and the importance of first-party data collection
  • The opportunities and challenges when evolving your data stack

Meet the Speakers

Alexander Dean is Co-Founder and CEO at Snowplow Analytics. Alexander is a keen technologist with a passion for functional programming, cloud-based architectures, and big data technologies. He also has a passion for innovation and organizational change. Before Snowplow, Alexander worked in technology roles at OpenX and in the Business Intelligence department at Deloitte Consulting, and in strategy roles at Fathom Partners and Keplar LLP.

Jeremy Levy is the CEO and Co-Founder of Indicative, the only product analytics platform for the data warehouse. He is a serial entrepreneur and a veteran of New York City’s Silicon Alley. Jeremy Co-Founded Xtify, the first Mobile CRM for the Enterprise, acquired by IBM in 2013. He also Co-Founded MeetMoi, a pioneering location-based dating service for mobile sold to Match.com in 2014.