What Is Customer Data Infrastructure?

Written by Indicative Team


Customer Data Infrastructure Defined

Customer Data Infrastructure (CDI) is the technical foundation needed for customer-first focused businesses.  CDI allows businesses to automatically collect, integrate, govern and activate all available customer data across an entire organization.

There are three essential components in a CDI:

  • Data IntegrationCDI collects data from all channels engaging with users, including mobile, payments, live chat, in store or in backend systems. CDI then makes this first party data available to every tool, where it may be needed in an organization, decoupling data collection from integration.
  • Data Governance. CDI solutions aids companies in protecting the integrity of their first-party data, by enforcing common standards across the organization, and removing bad data at the source. By employing a CDI, it ensures that data is both correct and compliant, allowing businesses to make informed complex decisions.
  • Audience Management. CDI consolidates all data points and interactions into user profiles, making the raw data collected actionable. Through audience segmentation, companies can identify what matters most to each user and apply this to deliver consistent, personalized experiences across all channels.

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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