Data is information that has been translated into an efficient form for processing and movement. Growth of the web and smartphones have led to a significant increase in digital data creation. Due to this growth, data includes text, audio information, video information, and log and web activity records.
Analytics platforms that combine structured and unstructured data have become more prevalent as businesses seek to capitalize and optimize on user and customer information. For example, customer analytics platforms strive for real-time performance, so they are built to handle incoming data consumed at high ingestion rates, and to process data streams quickly.
In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.
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