The 87 Most Essential Tools For Data-Driven Product Management

roadmunk

Product Managers are often considered the “CEO of a product”, and just like successful CEOs, successful data-driven product managers need a variety of different tools, skills, and capabilities that cut across many domains.

As a product-centric company building a behavioral analytics platform used by many product teams, we originally started creating this list for ourselves as an internal company spreadsheet. As it’s grown over the years and we’ve filled it out with our notes, we thought it might be a valuable resource for others to accelerate their own data-driven product management process.

Below we’ve broken out the list by category of tools with an explanation of how we define them. They are listed in order of each step of how the product management process operates, from product ideation all the way through to analyzing user engagement with your finished product.

Did we miss one of your favorite tools for PMs? Tweet us @indctv or let us know in the comments.

Want a copy of all this raw data in a spreadsheet to do your own analysis?  Get it here.  

Last updated May 2016

Categories:

  1. Mindmapping: For organizing concepts in related groupings at the beginning of the ideation process
  2. Flowcharts & Diagrams: For doing high-level process mapping and rough sketching
  3. User Research: For doing qualitative and quantitative research on users and personas to validate concepts
  4. Roadmapping: For organizing and prioritizing product roadmaps, strategy, and releases
  5. Wireframing: For creating low-fidelity product mockups prior to visual design
  6. Prototyping: For creating high-fidelity product prototypes after designing but prior to writing code
  7. Usability Testing: For getting and analyzing user feedback on prototypes and pre-release versions
  8. Agile Project Management: For managing an active product management process in an agile workflow
  9. A/B Testing: For testing different versions of features and copy to optimize your product
  10. Heatmapping & Session Recording: For recording and analyzing individual user sessions and clicking / scrolling
  11. Analytics: For analyzing and optimizing your full customer journey – the most critical part of the process


Mindmapping


Screenshot from Popplet:

Popplet - Mindmap

#1: Popplet

Category: Mindmapping

Tagline: “Popplet is a tool for the iPad and web to capture and organize your ideas.”

Type: SaaS & iOS app

Free plan: Yes

Free trial: No

Pricing: $3 / Month or $30 / year; $4.99 iOS app

Best for: Startups

Learning Curve: Low

Choose it because: You’re looking for one of the easiest ways to organize ideas in one place, similar to how you’d put post-it notes on a wall or whiteboard. It doesn’t look like traditional, more complex mind-mappers and that’s intentional – it’s focused on the quickest way to get notes down and group them together.

Two best features:

1) Ability to embed sketches and drawings on each note (vs typically just text on mindmapping tools)

2) Group collaboration capabilities (not just sharing)


#2: MindJet

Category: Mindmapping

Tagline: “The world’s best mind mapping software”

Type: Desktop

Free plan: No

Free trial: Yes

Pricing: $349 / one time license

Best for: Mid-size and large enterprises

Learning Curve: High

Choose it because: You’re looking for a comprehensive planning tool that turns mindmaps into forecasts and project plans – essentially using a mindmap as part of your project management workflow. The fully featured tool is used predominantly in large enterprises.

Two best features:

1) Integrated flowcharts capability

2) Prioritization and task assignment


#3: XMind

Category: Mindmapping

Tagline: “XMind is the most professional and popular mind mapping tool.”

Type: Desktop

Free plan: Yes

Free trial: Yes

Pricing: $99 / one time license; $79 / year subscription

Best for: Mid-size and large enterprises

Learning Curve: High

Choose it because: You’re looking for a fully featured project management and project planning tool that’s more than just mindmaps, and having an open-source and free versions is important.

Two best features:

1) Large selection of integrated chart types for project management, like fishbone, matrices, and Gantt

2) Ability to merge different maps together


#4: Coggle

Category: Mindmapping

Tagline: “A clear way to share complex information.”

Type: SaaS

Free plan: Yes

Free trial: Yes

Pricing: $5 – $8 per user per month

Best for: Startups

Learning Curve: Low

Choose it because: You’re looking for a browser-based, affordable tool, with a modern UI/UX that only does mindmaps but does them very well.

Two best features:

1) Automatic version control

2) Strong team collaboration capabilities


#5: Freemind

Category: Mindmapping

Tagline: “FreeMind is a premier free mind-mapping software written in Java.”

Type: Desktop or Self-hosted

Free plan: Yes

Free trial: N/A

Pricing: N/A

Best for: Startups

Learning Curve: High

Choose it because: You want an absolutely free, open-source tool with a lot of features, and you want to either run locally or self-host, and you don’t mind a slightly rusty-looking UI.

Two best features:

1) Simultaneous team editing / collaboration

2) Easy to export maps in XML and import into many other tools


#6: Mindnode

Category: Mindmapping

Tagline: “MindNode makes mind mapping easy”

Type: Mac app and iOS

Free plan: No

Free trial: Yes

Pricing: $9.99 iPad; 29,99 € App store

Best for: Startups

Learning Curve: Low

Choose it because: You want a Mac or Ipad/iOS app only, and a simple core feature set with a beautiful UI is important

Two best features:

1) Applescript integration for export

2) Smart automatic layout management


#7: Wisemapping

Category: Mindmapping

Tagline: “Free online mind mapping editor for individuals and business”

Type: SaaS & self-hosted

Free plan: Yes

Free trial: N/A

Pricing: N/A

Best for: Startups

Learning Curve: Low

Choose it because: You want a fully free, open-source tool that you can run as both SaaS and on your own server, and aren’t worried about support or fast feature development

Two best features:

1) Embedding maps in web pages

2) Exporting into Freemind


#8: MindMeister

Category: Mindmapping

Tagline: “More than 4 million people use MindMeister for their creative work.”

Type: SaaS

Free plan: Yes

Free trial: Yes

Pricing: $36 – $90 per user per 6 months

Best for: Startups and enterprises

Learning Curve: Low

Choose it because: You want a fully featured, web-based tool focused just on mindmapping

Two best features:

1) Sharp UI and ability to create to good-looking presentations directly from maps

2) Real-time group collaboration in the browser


#9: ConceptDraw Mindmap

Category: Mindmapping

Tagline: “A versatile, yet easy-to-use tool for organizing ideas and data. ”

Type: Desktop

Free plan: No

Free trial: Yes

Pricing: $199 per user per perpetual license

Best for: Mid-size and large enterprises

Learning Curve: Low

Choose it because: You want a modern, fully-featured desktop mindmapping tool with good collaboration features that’s part of a broader product suite.

Two best features:

1) Strong collaboration capabilities

2) Ability to import and export to a variety of different document and file types


#10: iMindQ

Category: Mindmapping

Tagline: “Mind Mapping Software for Business”

Type: SaaS & Desktop

Free plan: No

Free trial: Yes

Pricing: €73.0 perpetual license and €33.0 yearly subscription for desktop; €39.0 online; all per user

Best for: Mid-size and large enterprises

Learning Curve: Medium

Choose it because: You’re looking for an an enterprise mindmapping tool with additional flowcharting and diagramming capabiliites that has a Microsoft Office influenced interface with a lot of visual design customization options.

Two best features:

1) Integrated project planning features and output to Gantt charts

2) MS Office and Sharepoint integration


#11: Mindgenius

Category: Mindmapping

Tagline: “Capture your ideas, visualise information, plan projects, manage tasks and share knowledge”

Type: Desktop

Free plan: No

Free trial: Yes

Pricing: $235 per user

Best for: Mid-size and large enterprises

Learning Curve: Medium

Choose it because: You need a business class enterprise mindmapping tool with a Microsoft Office style interface that has broader project management and planning features built in.

Two best features:

1) Microsoft Office and Project integrations

2) Different mapping modes for things like brainstorming and roadmap prioritization


#12: Mindmaple

Category: Mindmapping

Tagline: “MindMaple® will increase your productivity and creativity by visually organizing your ideas
and thoughts onto a mind map. ”

Type: Desktop

Free plan: Yes

Free trial: Yes

Pricing: $4.99 iPad and Mac App

Best for: Startups

Learning Curve: Low

Choose it because: You need a simple, mindmapping only tool with both mobile app and desktop options.

Two best features:

1) Ability to link different map documents together

2) Presentation mode


#13: Mindmapper

Category: Mindmapping

Tagline: “Harness the Power of Visual Mapper, Planner, and Dashboard”

Type: Desktop

Free plan: No

Free trial: No

Pricing: $100 – $249 per person

Best for: Mid-size and large enterprises

Learning Curve: Medium

Choose it because: You’re looking for comprehensive enterprise project management tool based that is based on mindmapping.

Two best features:

1) Dashboard feature for overall project views

2) Integration calendar


#14: Novamind

Category: Mindmapping

Tagline: “Visualize your information to get things done”

Type: Desktop & SaaS

Free plan: Yes

Free trial: No

Pricing: $7 per user per month; $75 per year; $350 perpetual

Best for: Startups and mid-size enterprises

Learning Curve: Medium

Choose it because: You’re looking for a fully featured, cross-platform mindmapping-only tool with MS project integration and a solid presentation mode.

Two best features:

1) Import and export to/from MS Project

2) Support for both desktop and cloud options


Flowcharts & Diagrams


Screenshot from Lucidchart:

LucidChart

#15: Lucidchart

Category: Flowcharts & Diagrams

Tagline: “Diagrams Done Right”

Type: SaaS

Free plan: Yes

Free trial: Yes

Pricing: $5 per user per month

Best for: Startups and enterprises

Learning Curve: Low

Choose it because: You’re looking for a fully featured, browser-based diagramming and flowchart tool that is usable for a variety of usecases and has enterprise-class support if needed.

Two best features:

1) Diagrams that can be embeddeed in other docs and webpages and automatically update

2) Easy-to-user, browser based drag-and-drop


#16: Creately

Category: Flowcharts & Diagrams

Tagline: “Online Flowchart Software To easily create flowcharts, process flows and workflows”

Type: Desktop, SaaS and self-hosted

Free plan: Yes

Free trial: No

Pricing: $5 per user per month or $75 per user perpetual license

Best for: Startups and enterprises

Learning Curve: Medium

Choose it because: You want a fully-featured, browser-based, high-powered diagramming and flowchart tool that integrates with a variety of other enterprise product management suites.

Two best features:

1) Integrations with several enterprise project management tools

2) A lot of customization options including thousands of pre-built templates


#17: Gliffy

Category: Flowcharts & Diagrams

Tagline: “Where Ideas Take Shape”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $5-$10 per user per month

Best for: Startups and mid-size enterprises

Learning Curve: Low

Choose it because: You want a browser-based diagramming and flowcharting tool that can also be used for other usecases like wireframing, UML, and sitemaps.

Two best features:

1) General ease-of-user and speed

2) Integration with Atlassian’s suite


#18: Draw.io

Category: Flowcharts & Diagrams

Tagline: “Free online diagram software for making flow charts, process diagrams, org charts, UML, ER and network diagrams”

Type: SaaS

Free plan: Yes

Free trial: N/A

Pricing: N/A

Best for: Startups and enterprises

Learning Curve: Low

Choose it because: You want an absolutely free, browser-based, feature-rich diagramming and flowchart tool that integrates with Atlassian’s suite and you don’t want to have to create an acccount.

Two best features:

1) Variety of features without compromising usability

2) Totally free tool (the makers license the underlying graphing engine to other companies)


#19: Omnigraffle

Category: Flowcharts & Diagrams

Tagline: “OmniGraffle is for creating precise, beautiful graphics”

Type: Desktop – Mac / iOS only

Free plan: No

Free trial: Yes

Pricing: $50 iOS; $100 Mac; $200 Pro

Best for: Startups and mid-size enterprises

Learning Curve: Medium

Choose it because: You want a very robust, feature-rich diagramming and flow-chart tool with a massive featureset.

Two best features:

1) Automatic shape recognition when using a finger or drawing tools like Apple Pencil on iPad

2) Huge variety of image and diagramming customization capabilities


#20: Smartdraw

Category: Flowcharts & Diagrams

Tagline: “The Smartest Way to Draw Anything”

Type: Desktop – Windows and SaaS

Free plan: No

Free trial: Yes

Pricing: $200 – $500 per user; perpetual license

Best for: Enterprises

Learning Curve: High

Choose it because: You’re looking for a highly flexible, very polished drawing and diagramming tool that can be used for a variety of usecases and has very strong Microsoft suite integration.

Two best features:

1) Intelligent auto-formatting and professional looking design

2) Integration with the full Microsoft suite including Sharepoint embedding


User Research


Screenshot from Ethnio:

ethnio

#21: Ethnio

Category: User Research

Tagline: “It lets you recruit the best possible participants for user research from your app, site, or around the internet.”

Type: SaaS

Free plan: No

Free trial: No

Pricing: $49 – $299 per month

Best for: Mid-size companies and enterprises

Learning Curve: Low

Choose it because: You’re looking to recruit users with specific subsets of criteria at scale.

Two best features:

1) Embedding live research questions into your site or app to be able to connect with users directly to ask questions

2) API integration for integration with other user research tools


#22: Polldaddy

Category: User Research

Tagline: “Create surveys and polls that match your brand, budget, and vision.”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $200-$900 per year

Best for: Startups and enterprises

Learning Curve: Low

Choose it because: You’re looking for a fully featured but affordable online survey / polling platform with excellent customization options

Two best features:

1) Deep customization options including edting CSS

2) Good reporting / analysis capabilities


#23: Survey Nuts

Category: User Research

Tagline: “The most easy-to-use questionnaire maker and survey builder.”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $15 / month

Best for: Startups

Learning Curve: Low

Choose it because: You’re looking for an affordable, easy-to-use but capable survey tool that has both free and paid plans.

Two best features:

1) Clean, modern UI/UX

2) Easy to use branching logic to make custom paths through a survey


#24: Survey Planet

Category: User Research

Tagline: “A simple and powerful online survey tool.”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $15 / month

Best for: Startups

Learning Curve: Low

Choose it because: You’re looking for a well-designed, affordable, survey tool with a variety of customization options

Two best features:

1) Unlimited surveys and responses

2) Great design and good-looking existing templates


#25: Surv Metrics

Category: User Research

Tagline: “An entirely new way to create and share
mobile-friendly surveys”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $20-$100 / month

Best for: Startups and enterprises

Learning Curve: Low

Choose it because: You’re looking for mobile-centric survey capabilities

Two best features:

1) Well-design, native mobile formats

2) Powerful response analytics


#26: Survs

Category: User Research

Tagline: “Create online surveys with ease. Get valuable feedback.”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $20-$200 / month

Best for: Startups and mid-size enterprises

Learning Curve: Low

Choose it because: You’re looking for a survey platform that is both feature-rich and has really high usability.

Two best features:

1) Smart branching and skipping logic with the ability to show previous answers as part of a later question

2) Strong team collaboration capabilities


#27: Survey Gizmo

Category: User Research

Tagline: “Survey software that will make you smile”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $22 / month – $1500 / annually

Best for: Startups and enterprises

Learning Curve: Medium

Choose it because: You’re looking for a very robust survey platform that is enterprise-ready that you can customize but als has a generous free plan.

Two best features:

1) Robust customization and communication/invite feature set

2) Lots of integrations, like panel partners and marketing / CRM tools


#28: Lookback

Category: User Research

Tagline: “Record your app or prototype.”

Type: SaaS or self-hosted

Free plan: N/A

Free trial: N/A

Pricing: Currently free

Best for: Startups and mid-size enterprises

Learning Curve: Low

Choose it because: You’re looking for a way to record mobile app sessions for recruited testers or for users that want to record feedback while using your app.

Two best features:

1) Integrations with both iOS/Android/Mac for live apps as well as Invision/Marvel for prototypes.

2) Records both onscreen actions and user’s facial reactions


Roadmapping


Screenshot from Roadmunk:

roadmunk

#29: Roadmunk

Category: Roadmapping

Tagline: “Roadmaps for Product Success”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $20-$100 / month

Best for: Startups and enterprises

Learning Curve: Medium

Choose it because: You’re looking for a comprehensive roadmapping tool with beautiful design and a lot of flexibility in visual representation.

Two best features:

1) Variety of different views to represent your roadmap to different audiences

2) Local storage and other enteprise security options


#30: Aha

Category: Roadmapping

Tagline: “Aha! is roadmapping software for PMs who want their mojo back”

Type: SaaS

Free plan: Yes

Free trial: Yes

Pricing: $59 – $149 / month

Best for: Startups and enterprises

Learning Curve: Medium

Choose it because: You’re looking for a complete product roadmap management tool that has a variety of different modules to manage all parts of a product lifecycle as well as large amounts of integrations with other tools.

Two best features:

1) Great portfolio of different modules for different parts of the product lifecycle

2) Large library of integrations with other PM tools


#31: Prodpad

Category: Roadmapping

Tagline: “The World’s Most Loved Product Management Software.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $59 – $2500 / month

Best for: Startups and enterprises

Learning Curve: Medium

Choose it because: You’re looking for a product roadmapping tool that has a focus on incorporating internal and external comments and feedback on ideas and mockups.

Two best features:

1) Modules to gather both feedback and ideas from customers and your internal team

2) Ability to share and comment on design mockups from within the tool


#32: ProductPlan

Category: Roadmapping

Tagline: “Create Beautiful Roadmaps”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $25 user / month paid annually

Best for: Startups and enterprises

Learning Curve: Low

Choose it because: You’re looking for a product roadmapping tool with a focus on planning and prioritization, as well as integration with Atlassian’s Jira.

Two best features:

1) Interactive planning tool

2) Ability to link multiple roadmaps together to create a master company roadmap


Wireframing


Screenshot from Balsamiq:

balsamiq

#33: Balsamiq

Category: Wireframing

Tagline: “Balsamiq Mockups is a rapid wireframing tool that helps you Work Faster & Smarter”

Type: Desktop and SaaS

Free plan: No

Free trial: Yes

Pricing: $12 / month or $89 / perpetual license; per user

Best for: Startups and mid-size enterprises

Learning Curve: Low

Choose it because: You’re looking for a wireframing tool that focuses only on wireframing, but has a lot of features and good sharing capabiliites, and has an intentional low-fi “sketched” look.

Two best features:

1) Great selection of pre-formed, low-fidelity images for digital wireframing

2) Collaboration and user permission / sharing features


#34: UXPin

Category: Wireframing

Tagline: “Wireframe, mockup & prototype. Together.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $19 – $49 per user per month

Best for: Startups and enterprises

Learning Curve: Low

Choose it because: You’re looking for a very well designed, all-in-one wireframing and prototyping platform, with usabillity testing features built in as well.

Two best features:

1) Ability to create both low and high fidelity wireframes and protoypes in the same app

2) Ability to get external user and internal feedback


#35: Mockingbird

Category: Wireframing

Tagline: “Mock up an application and show what’s important: the idea, the information, the interaction.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $9 – $85 per month (depends on number of projects)

Best for: Startups

Learning Curve: Low

Choose it because: You’re looking for a web-based, easy-to-use, wireframing tool and don’t need complicated interactions features.

Two best features:

1) Super easy to use and well-designed web app

2) Affordable pricing plan


#36: Pidoco

Category: Wireframing

Tagline: “A better way to wireframe”

Type: SaaS and self-hosted

Free plan: No

Free trial: Yes

Pricing: $12 / month or $175 / month

Best for: Startups and mid-size enterprises

Learning Curve: Low

Choose it because: You’re looking for a web-based, well-featured wireframing tool with good interactivity capabilities and enterprise integrations.

Two best features:

1) Good library of powerful interactivity optoins

2) Enterprise integrations


#37: Mockflow

Category: Wireframing

Tagline: “Design Tools to Create and Collaborate”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $19 / month user or $39 / month for teams

Best for: Startups

Learning Curve: Low

Choose it because: You’re looking for a web-based, well-featured wireframing tool that is designer-centric and has a suite of additional designer apps.

Two best features:

1) Crisp, lo-fi look with a lot of customization options for elements for fine-tuning layouts

2) Includes additional design tools in the suite at an affordable price


#38: HotGloo

Category: Wireframing

Tagline: “HotGloo combines interactive wireframing and collaborative prototyping – all in one tool.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $14 – $54 / month

Best for: Startups

Learning Curve: Medium

Choose it because: You’re looking for a web-based, well-featured wireframing tool with prototyping-like capabilities like strong interactivity components and state control.

Two best features:

1) Large pre-built stencil libraries so it’s easy to start with all the components of certain type of activity or function

2) Lots of smart interactivity capabilities like showing different states for different types of users


#39: Wireframe.cc

Category: Wireframing

Tagline: “A Tool In Line With The Mindset You Need For Wireframing”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $15 – $99 / month

Best for: Startups

Learning Curve: Low

Choose it because: You’re looking for a web-based, drop-dead simple tool for quickly creating lo-fi mockups and don’t need a lot of features or interactivity components.

Two best features:

1) Snappy, simple interface that is easy to get immediate value out of.

2) Good version control capabilities


Prototyping


Screenshot from Axure:

axure

#40: Axure

Category: Prototyping

Tagline: “Create Prototypes of Websites & Apps Without Coding”

Type: SaaS and Desktop

Free plan: No

Free trial: Yes

Pricing: $289 – $589 per user; perpetual license

Best for: Mid-size enterprises and large enterprises

Learning Curve: Medium

Choose it because: You’re looking for a very powerful, high-fidelity, enterprise-class prototyping tool with all the bells and whistles.

Two best features:

1) Powerful interactivity features like calculations of fields and conditional logic

2) Excellent ability to start with low-fi wireframes and evolve them into high-fidelity prototypes in the same tool


#41: Justinmind

Category: Prototyping

Tagline: “Prototype Faster Communicate Better”

Type: Desktop

Free plan: Yes

Free trial: Yes

Pricing: $29 per user per month or $495 per user for perpetual license

Best for: Mid-size enterprises and large enterprises

Learning Curve: Medium

Choose it because: You’re looking for a fully-featured prototyping-focused tool with some unique high fidelity widgets and interactions.

Two best features:

1) Powerful interactivity features comparable to other higher-end tools

2) Powerful database simulation capabilites


#42: Marvel

Category: Prototyping

Tagline: “Free mobile & web prototyping for everyone. No coding required.”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $15 per user per month through $650 unlimited users per month

Best for: Startups and mid-size enterprises

Learning Curve: Low

Choose it because: You’re looking for a well-designed, web-native prototyping tool focused on using existing design mockups to test out interactivity.

Two best features:

1) Smart and well-designed pre-built interactivity frameworks for a variety of different devices

2) Good team collaboration and commenting features


#43: Invision

Category: Prototyping

Tagline: “Design better. Faster. Together. The world’s leading prototyping, collaboration & workflow platform.”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $15 per user – $99 per 5-person team per month

Best for: Startups and enterprises

Learning Curve: Low

Choose it because: You’re looking for a well-designed, web-native prototyping tool focused on using existing design mockups to test out interactivity, with strong workflow management and collaboration capabilities.

Two best features:

1) Design inspiration collaboration capabilities

2) Strong focus on workflow management for both small and big companies


#44: Proto.io

Category: Prototyping

Tagline: “Prototypes that feel real.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $29 per user – $199 per 10-person team per month

Best for: Startups and enterprises

Learning Curve: Medium

Choose it because: You’re looking for a well-designed, web-native prototyping tool that both users existing design mockups to test out interactivity as well as allows creation of hi-fidelity prototypes from scratch, with strong enterprise and user testing capabilities.

Two best features:

1) Ability to both create high-fidelity prototypes from scratch as well as import already-created design files

2) On-device testing via a native iOS and Android app


#45: Pencil

Category: Prototyping

Tagline: “An open-source GUI prototyping tool that’s available for ALL platforms.”

Type: Desktop

Free plan: Yes

Free trial: N/A

Pricing: N/A

Best for: Startups

Learning Curve: Low

Choose it because: You’re looking for a free, open-source, cross-platform downloadable prototyping tool that can do both basic wireframing and prototyping, and don’t need a lot of additional features.

Two best features:

1) Includes both low-fi and high-fi elements

2) Free and open-source


#46: Protoshare

Category: Prototyping

Tagline: “Powerful Prototyping Made Easy.”

Type: SaaS

Free plan: Yes

Free trial: Yes

Pricing: $29 – $59 per user per month

Best for: Startups and mid-size enterprises

Learning Curve: Medium

Choose it because: You’re looking for a web-native low-fidelity and high-fidelity prototyping tool with advanced customization options and a good selection of enterprise-centric features.

Two best features:

1) Ability to deeply customize interactivity and layout using HTML/CSS/JS

2) Strong controls and permissions on reviewing & collaboration


Usability Testing


Screenshot from Usertesting:

usertesting

#47: Usertesting

Category: Usability Testing

Tagline: “Give your users a great experience”

Type: SaaS

Free plan: No

Free trial: No

Pricing: $49/video

Best for: Startups and enterprises

Learning Curve: Low

Choose it because: You’re looking for a scaleable platform for getting on-demand recorded videos and survey responses of users testing your app or site via panels that fit your target demographics.

Two best features:

1) On-demand capability to get qualitative video and survey feedback of people testing your site or app

2) Enterprise features like consulting and custom analysis and interpretation of your feedback results


#48: Usability Tools

Category: Usability Testing

Tagline: “Analytics tell you where people leave your website, UsabilityTools tells you why.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $19-$49 per month; 10k-75k sessions

Best for: Startups and enterprises

Learning Curve: Low

Choose it because: You’re looking to see recorded playback sessions of users on your site or app

Two best features:

1) Ability to search and filter different sessions based on behavior

2) Team discussion / annotation capabilities


#49: Try My UI

Category: Usability Testing

Tagline: “Get the user’s view”

Type: SaaS

Free plan: No

Free trial: No

Pricing: $35 per test

Best for: Startups and enterprises

Learning Curve: Low

Choose it because: You’re looking for a scaleable platform for getting recorded videos and survey responses of users testing your app or site, with the additional ability to get a panel recruited for you.

Two best features:

1) Additional built-in tests that help you benchmark product and task usability

2) Abiltiy to get crowdsourced insights and voting from your user panel


#50: PickFu

Category: Usability Testing

Tagline: “Our responders provide unbiased feedback on your project in just minutes!”

Type: SaaS

Free plan: No

Free trial: No

Pricing: $49 – $299 per month

Best for: Startups and enterprises

Learning Curve: Low

Choose it because: You’re looking to get quick feedback on headline or mockup option preferences from a panel of users with feedback as to why

Two best features:

1) Quick turnaround as they use Amazon’s Mechanical Turk

2) Simple and quick – can use in many quick usecases


#51: UserZoom

Category: Usability Testing

Tagline: “Rapidly Test Usability & Measure UX”

Type: SaaS

Free plan: No

Free trial: No

Pricing: $19,000 – $55,000 per year

Best for: Enterprises

Learning Curve: High

Choose it because: You’re a large enterprise looking for the complete package of online user research, from recording sessions on multiple devices to clickstreams, heatmaps, and 3rd party panel integrations.

Two best features:

1) Includes everything needed for running a complete online UX testing operation

2) Strong enterprise consulting & advisory services


#52: UsersThink

Category: Usability Testing

Tagline: “Get more conversions out of your landing pages with user feedback on demand.”

Type: SaaS

Free plan: No

Free trial: No

Pricing: $39 – $99 for feedback from 6 – 18 users

Best for: Startups & Enterprises

Learning Curve: Low

Choose it because: You’re looking for a small number of detailed qualitative user feedback surveys on your landing page or design mock within 24 hours.

Two best features:

1) Super simple to get started

2) Screened respondents that give high quality feedback


#53: Loop11

Category: Usability Testing

Tagline: “Online User Testing. Powerful. Simple.”

Type: SaaS

Free plan: No

Free trial: No

Pricing: $158 – $825 per month or $350 per project

Best for: Midsize and large enterprises

Learning Curve: Medium

Choose it because: You’re looking for a large volume of qualitative user feedback survey-based reponses to your

Two best features:

1) Includes clickstream and heatmap analysis to augment surveys

2) Strong consulting options as needed


#54: Verify App

Category: Usability Testing

Tagline: “Verify is the fastest way to collect and analyze user feedback on screens or mockups.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $19 – $99 per month

Best for: Startups

Learning Curve: Low

Choose it because: You’re looking for a tool for generating survey-based responses and heatmapping / goal analysis on mockups or designs.

Two best features:

1) Variety of different test options that are easy and quick to set up

2) Ability to get a recruited user panel if you don’t have one


#55: What Users Do

Category: Usability Testing

Tagline: “It’s all about the people. Real user, real insight.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: £23 per project self-service; £2500 full service

Best for: Startups & Enterprises

Learning Curve: Low

Choose it because: You’re looking for a scaleable platform for getting on-demand recorded videos of users testing your app or site via panels that fit your target demographics.

Two best features:

1) Ability to set up tests and get video sessions quickly with both domestic and international panels

2) Full-service option for larger enterprises


Agile Product Management


Screenshot from Jira:

jira

#56: Jira

Category: Agile Project Management

Tagline: “The #1 software development tool used by agile teams”

Type: SaaS and self-hosted

Free plan: No

Free trial: No

Pricing: $10 for 10 users per month; $75 for 11-15 users; $150 for 16-25 users; etc

Best for: Startups & Enterprises

Learning Curve: Medium

Choose it because: You’re looking for a fully-featured, very robust agile project management platform that has both kanban and scrum-style interfaces and a huge ecosystem of partners and integrations

Two best features:

1) Complex workflow customization

2) Huge selection of integrations and add-ons


#57: Trello

Category: Agile Project Management

Tagline: “Trello is the free, flexible, and visual way to organize anything with anyone.”

Type: SaaS

Free plan: Yes

Free trial: Yes

Pricing: $8.33 – $20.83 per user per month paid annually

Best for: Startups & Enterprises

Learning Curve: Low

Choose it because: You’re looking for a flexible and very powerful kanban style project management platform that can be used for a huge variety of usecases.

Two best features:

1) Super easy-to-use interface with a quick time to value

2) Growing partner ecosystem and large amount of integrations


#58: Asana

Category: Agile Project Management

Tagline: “Asana is the easiest way for teams to track their work—and get results.”

Type: SaaS

Free plan: Yes

Free trial: Yes

Pricing: $8.33 per user per month paid annually

Best for: Startups & Enterprises

Learning Curve: Low

Choose it because: You’re looking for a flexible and very powerful to-do-list style project management platform that can be used for a huge variety of usecases.

Two best features:

1) Familar easy-to-use interface with a quick time to value

2) Multiple ways to prioritize and structure lists for individuals and teams


#59: Pivotal Tracker

Category: Agile Project Management

Tagline: “Build better software faster.”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $15 for 5 users scaling to $300 for 50 per month

Best for: Startups & Enterprises

Learning Curve: Medium

Choose it because: You’re looking for a very powerful and full-featured scrum-style tool with a rigorous adherence to scrum principles.

Two best features:

1) Full suite of scrum features like task estimation and burndown charts

2) Large amount of integrations and robust API



#60: Wrike

Category: Agile Project Management

Tagline: “Go beyond traditional task and project management”

Type: SaaS

Free plan: Yes

Free trial: Yes

Pricing: $49 per month for 5 users, $99 per month for 15 users

Best for: Startups & Enterprises

Learning Curve: Medium

Choose it because: You’re looking for a very powerful and full-featured, timeline-style project management tool with a lot of powerful features like dependencies and support for waterfall approaches, as well as a large amount of integrations.

Two best features:

1) Very powerful email integration for creating and updating tasks from within an email client

2) Huge amount of enterprise-style project management features


#61: Liquidplanner

Category: Agile Project Management

Tagline: “Trust your project schedule. Get the best project management tool for technology teams.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $290 per month for 10 user; $490 per month for 20 users

Best for: Startups & Enterprises

Learning Curve: Medium

Choose it because: You’re looking for a very powerful and full-featured, timeline-style project management tool with some unique features like automatically updating time estimates and support for dependencies and waterfall approaches.

Two best features:

1) Automatically updating predictive project and sprint completion estimations

2) Ability to compare estimated workloads by team member


#62: Blossom

Category: Agile Project Management

Tagline: “Build Products, effectively.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $22 per month for 5 users up to $178 per month for 25 users

Best for: Startups & Enterprises

Learning Curve: Low

Choose it because: You’re looking for a very powerful and great-looking kanban style project management platform designed specifically for software development teams and with a large amount of unique features.

Two best features:

1) Strong cycle time analytics

2) Large amount of deep software development integrations like Git and and Slack


#63: TargetProcess

Category: Agile Project Management

Tagline: “Love Your Project.”

Type: SaaS & self-hosted

Free plan: Yes

Free trial: Yes

Pricing: $20 per user per month

Best for: Startups & Enterprises

Learning Curve: Low

Choose it because: You’re looking for an enteprise-class full project management platform that has timeline, scrum and kanban options and a full project management features including roadmapping and release planning.

Two best features:

1) Highly customizable to many different workflows.

2) Different modules for the full product lifecycle like product requests, roadmapping, and sprint estimation.


#64: Leankit

Category: Agile Project Management

Tagline: “Visualize your work, optimize your process and deliver faster.”

Type: SaaS & self-hosted

Free plan: No

Free trial: Yes

Pricing: $12 – $49 per user per month

Best for: Startups & Enterprises

Learning Curve: High

Choose it because: You’re looking for an enteprise-class kanban-style project management platform

Two best features:

1) Comprehensive planning, estimation, and reporting tools

2) Huge amount of integrations with other enterprise development tools


A/B Testing


Screenshot from Optimizely:

optimizely

#65: Optimizely

Category: A/B Testing

Tagline: “Test, personalize, and optimize”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $49 per 1k monthly unique views; personalization is custom pricing

Best for: Startups & Enterprises

Learning Curve: Low

Choose it because: You’re looking for a very easy-to-use and quick-to-implement A/B testing platform with additional personalization and multi-variate testing capabilities.

Two best features:

1) Easy to use point-and-click test setup, including multi-page tests

2) Personalization capabilities


#66: Visual Website Optimizer

Category: A/B Testing

Tagline: “A/B Testing Software for Marketers”

Type: SaaS

Free plan: No

Free trial: No

Pricing: $59 per 10k visitors up to $999 per month

Best for: Startups & Enterprises

Learning Curve: Low

Choose it because: You’re looking for a very easy-to-use and quick-to-implement A/B testing platform with additional personalization and multi-variate testing capabilities, as well as heatmaps.

Two best features:

1) Advanced multi-variate testing capabilities

2) Built-in user research & feedback capabilities


#67: Convert

Category: A/B Testing

Tagline: “Most Affordable Enteprise A/B Testing Tool”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $139 per 60k visitors up to $899 per month for 500k visitors

Best for: Startups & Enterprises

Learning Curve: Low

Choose it because: You’re looking for an easy-to-use and quick-to-implement A/B testing platform with a lot of features and support, but don’t need custom personalization capabilities.

Two best features:

1) Strong Google Analytics integration out of the box

2) Strong multi-variate testing capabilities


#68: AB Tasty

Category: A/B Testing

Tagline: “Boost conversions on your websites, mobile sites and applications.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $39 per 5k visitors up to $390 per month for 200k visitors

Best for: Startups & Enterprises

Learning Curve: Low

Choose it because: You’re looking for a very easy-to-use and quick-to-implement A/B testing platform with additional personalization, multi-variate testing, and automatic personalized offer messaging/popup capabilities.

Two best features:

1) Strong personalization capabilities and 3rd party data integrations

2) Automated messaging/popup capabilities


#69: Taplytics

Category: A/B Testing

Tagline: “Mobile optimization made simple”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: None – all custom pricing

Best for: Startups & mid-size enterprises

Learning Curve: Low

Choose it because: You’re looking for a mobile-only A/B testing platform that also has push notification capabilities as well as basic analytics capabilities.

Two best features:

1) Point-and-click visual A/B testing engine as well as code-based option

2) Easy-to-use push notification platform


#70: Apptimize

Category: A/B Testing

Tagline: “Mobile optimization in minutes, not months
for iOS and Android”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $300 / month for 100k activie users

Best for: Startups & Enterprises

Learning Curve: Low

Choose it because: You’re looking for a mobile-only A/B testing platform that also has instant app store update capabiliites.

Two best features:

1) Experiment planning capabilities ot ensure proper sample size collection and test setup

2) Instant app store update capabilities


Heatmapping & Session Recording


Screenshot from Clicktale:

clicktale

#71: Clicktale

Category: Heatmapping & Session Recording

Tagline: “Build a Better Online Customer Experience”

Type: SaaS

Free plan: No

Free trial: No

Pricing: None – all custom pricing

Best for: Enterprises

Learning Curve: Medium

Choose it because: You’re looking for a premium, fully-featured heatmapping and customer experience platform with strong session replays and analytics capabilities.

Two best features:

1) Multiple heatmapping, click, attention, mousemove, and scroll analysis capabilities

2) Strong conversion analytics capabilities


#72: Appsee

Category: Heatmapping & Session Recording

Tagline: “Understand user experience. Optimize your app. Drive results.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: None – all custom pricing

Best for: Startups and mid-size enterprises

Learning Curve: Medium

Choose it because: You’re looking for a mobile-only heatmapping and user session recording platform with automatic event tracking.

Two best features:

1) Touch heatmapping and user session recording

2) Automatic crash detection and video recording


#73: UXCam

Category: Heatmapping & Session Recording

Tagline: “Fix User Experience Issues by recording and analyzing what users do inside your app”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $249 for 5m sessions – $999 per month negotiated sessions

Best for: Startups and enterprises

Learning Curve: Low

Choose it because: You’re looking for a mobile-only heatmapping and user session recording platform for iOS and Android with a user flow analysis tool.

Two best features:

1) User flow analysis capabilities in addition to heatmapping/session videos

2) Good search / filtering capabilities


#74: Watchsend

Category: Heatmapping & Session Recording

Tagline: “Record your iPhone app.”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $19 for 500 recordings up to $69 per month for 3k recordings

Best for: Startups

Learning Curve: Low

Choose it because: You’re looking for an iOS-only heatmapping and session recording tool.

Two best features:

1) Automatic event definition and capture

2) Automatic video crash reports


#75: CrazyEgg

Category: Heatmapping & Session Recording

Tagline: “What’s making your visitors leave? Find out by seeing how users click and scroll through your website”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $9 / month for 10k visits up to $99 / month for 250k visits, all paid annually.

Best for: Startups

Learning Curve: Low

Choose it because: You’re looking for an easy-to-use web-only heatmapping and scroll analysis tool.

Two best features:

1) Includes several different heatmapping and scroll analysis view types

2) Affordable pricing


#76: HotJar

Category: Heatmapping & Session Recording

Tagline: “All-in-one Analytics and Feedback.”

Type: SaaS

Free plan: Yes

Free trial: Yes

Pricing: $29 per month for sampling of 2k visits; $89 for 5k

Best for: Startups and enterprises

Learning Curve: Low

Choose it because: You’re looking for a comprehensive web and mobile heatmapping and recording platform with a variety of different tools like form completion analysis, funnel analysis, basic surveys, and user testing recruitment.

Two best features:

1) Includes both heatmapping and recording

2) Form abandonment analysis tool


#77: FullStory

Category: Heatmapping & Session Recording

Tagline: “See what your users see.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $199 per month up to 25k sessions per month; $849 up to 500k sessions

Best for: Startups and mid-size enterprises

Learning Curve: Low

Choose it because: You’re looking for an easy-to-use web-only user recording tool with automatic event detection and powerful search capabilities.

Two best features:

1) Automatic event detection and event timeline display

2) Powerful search capabilities


#78: Inspectlet

Category: Heatmapping & Session Recording

Tagline: “Stop guessing what your visitors want.”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $39 per month up to 5k sessions per month; $299 for 125k sessions

Best for: Startups and mid-size enterprises

Learning Curve: Low

Choose it because: You’re looking for an easy-to-use web-only user recording tool that also has form analytics and mouse & scroll heatmapping.

Two best features:

1) Records all sessions vs sampling

2) Includes form analytics


#79: Mouseflow

Category: Heatmapping & Session Recording

Tagline: “Mouseflow lets you record website visitors and see website heatmaps showing where they click, scroll and even pay attention.”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $19 per month for 1k sessions; $399 for 100k sessions

Best for: Startups and mid-size enterprises

Learning Curve: Low

Choose it because: You’re looking for an easy-to-use web-only user recording tool that also has funnel analytics and mouse & scroll heatmapping.

Two best features:

1) Powerful filtering capabilities

2) Funnel analysis capabilities


#80: Lucky Orange

Category: Heatmapping & Session Recording

Tagline: “The Original All-in-One Conversion Optimization Suite.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: $10 per month for 25k pageviews up to $100 per month for 500k pageviews

Best for: Startups and mid-size enterprises

Learning Curve: Low

Choose it because: You’re looking for a heatmapping and user recording tool that has a large suite of additional tools like conversion funnels, form analytics, online chat, and polls.

Two best features:

1) Unlimited recordings and heatmaps within a rolling 30 day period

2) Includes user chat capabilities and form analytics


#81: Mouse Stats

Category: Heatmapping & Session Recording

Tagline: “The UX Analytics Suite That Answers “How”

Type: SaaS

Free plan: Yes

Free trial: No

Pricing: $16 per month for 5k recordings up to $120 per month for 100k recordings

Best for: Startups and mid-size enterprises

Learning Curve: Low

Choose it because: You’re looking for a heatmapping and user recording tool that also has form analytics and surveys.

Two best features:

1) Includes several unique heatmap and form funnel conversion chart types like radar charts

2) Includes comprehensive and form and field analytics


Analytics


Screenshot from Indicative:

Indicative

#82: Indicative

Category: Analytics

Tagline: “Simple, Powerful Behavioral Analytics For Marketing, Product, and Business Teams.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: Custom pricing

Best for: Mid-size enterprises and large enterprises

Learning Curve: Low

Choose it because: You’re looking for a powerful behavioral analytics platform for optimizing the full customer journey that integrates any user engagement source and is designed for non-technical users like product managers and marketers.

Two best features:

1) Data Integration platform that connects to a large amount of engagement data sources, including websites, mobile apps, marketing automation platforms, CRM systems, and others.

2) Fully integrated dashboarding platform that allows any analysis created in the Segmentation, Funnel, Cohort Analysis, or User Insights tool to be added a real-time dashboard.


#83: Localytics

Category: Analytics

Tagline: “Smart app marketing demands powerful analytics”

Type: SaaS

Free plan: Yes

Free trial: Yes

Pricing: $400 per month for 25k MAUs up to $1200 for 100k MAUs

Best for: Startups and enterprises

Learning Curve: Medium

Choose it because: You’re looking for a mobile-only analytics tool that also includes mobile marketing automation features.

Two best features:

1) Integrated push, in-app, and email messaging capabiliites

2) Integration with mobile install attribution networks


#84: Periscope Data

Category: Analytics

Tagline: “Type SQL, Get Charts”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: None – all custom pricing

Best for: Startups and mid-size enterprises

Learning Curve: High

Choose it because: You’re looking for a SQL-based in-database analytics & visualization tool for data and analytics specialists.

Two best features:

1) Connects directly to SQL databases

2) Variety of pre-built chart types to use with rolled-up SQL analysis


#85: Mode

Category: Analytics

Tagline: “One Platform. Your Entire Analytics Workflow.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: None – all custom pricing

Best for: Startups and mid-size enterprises

Learning Curve: High

Choose it because: You’re looking for a SQL-based in-database analytics & visualization tool for data and analytics specialists with strong collaboration and workflow capabilities.

Two best features:

1) Connects directly to SQL databases

2) Ability to share and store SQL queries with team


#86: Looker

Category: Analytics

Tagline: “Analytics that everyone loves.”

Type: SaaS

Free plan: No

Free trial: Yes

Pricing: None – all custom pricing

Best for: Startups and mid-size enterprises

Learning Curve: High

Choose it because: You’re looking for a SQL-based in-database analytics & visualization tool for data and analytics specialists with a custom data modeling language.

Two best features:

1) LookML, the custom data modeling language used by data scientists and technical users

2) Connections to a variety of different database types including Vertica, Teradata, and Cloudera Hadoop.


#87: Woopra

Category: Analytics

Tagline: “Real-time Customer Activity All in one place.”

Type: SaaS

Free plan: Yes

Free trial: Yes

Pricing: $80 per month for 400k events up to $1200 for 10m events per month

Best for: Startups

Learning Curve: Low

Choose it because: You’re looking for a web and mobile only customer analytics tool with a focus on real-time pageview activity.

Two best features:

1) Real-time analytics capabilities

2) User profile streams


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