While you probably recognize Bitly as those short links you see on Twitter, the company’s most valuable service revolves around data.
In addition to its free link shortening tool, Bitly serves thousands of paying brand customers by managing their links and providing analytics.
On this episode of Indicative’s podcast, Deciding by Data, CEO Mark Josephson explores how Bitly helps customers track their links across the Internet and personalize their experiences.
Before he got the job at Bitly, Mark worked at AOL’s Patch, running revenue and marketing. Before Patch, Mark was CEO of hyperlocal publishing platform Outside.in, which was acquired by AOL in 2011.