Building Better Products
From a Single Source of Truth
Indicative is designed for product teams to access complex analysis on customer behavior without the need for SQL, analytic languages, or data analysts. Only Indicative connects directly to your data warehouse, your single source of truth, and is purpose-built for the modern data infrastructure.
Why We Built Indicative
Indicative was built by Jeremy Levy and Andrew Weinrich, serial entrepreneurs who together founded two successful companies that were acquired in 2013. The idea for Indicative arose from a common thread powering the success of their two companies: The way they leveraged data to inform product decisions, essentially building their own Product Analytics tool internally. That tool was the genesis for Indicative today.
Indicative’s vision is to provide a platform that allows anyone in an organization to use data for making every decision—without having to use SQL or rely on data teams.
Co-Founder and CEO
Jeremy Levy is a serial entrepreneur and a veteran of New York City’s Silicon Alley. Jeremy Co-Founded Xtify, the first Mobile CRM for the Enterprise, acquired by IBM in 2013. He also Co-Founded MeetMoi, a pioneering location-based dating service for mobile sold to Match.com.
Co-Founder and Chairman
Andrew Weinreich is a serial entrepreneur, social networking pioneer, and active presence in NYC’s Silicon Alley for two decades. To date, he’s founded 7 startups and has been awarded 2 software patents. He leads Predicting Our Future, a podcast about the next revolutions in technology.
Chief Revenue Officer
Marc has over 20 years of experience working with early-stage companies and large enterprises including SVP at IAC Search & Applications and President of ironSource US. In 2016, Marc co-founded Cinch (now shopIN.nyc), a commerce solution aggregating local businesses to compete against Amazon.
“Indicative has helped us make much quicker business decisions so that we can optimize campaigns in real-time. We are able to go all-in on some tactics and shut off underperforming tactics with much more agility than we were capable of doing in the past.”
“Prioritization should be more of a science than an art, and we can use Indicative to not only recognize where the majority of our customers are, but to be forward looking in predicting how many will be impacted by changes we make across our products.”
Indicative In the News
Indicative is on a mission to make every business data-driven by making data more accessible than ever. Our culture is all about empowering individuals to perform at their highest potential. This means autonomy, flexible work hours, and a team that respects one another and pushes you to deliver your best work.