Product Analytics for Your
Data Warehouse

Indicative is the only product analytics platform for product managers, marketers, and data analysts that connects directly to your data warehouse.

Connect Your Data

Indicative connects directly to your data warehouse. No more duplication of data collection, mismatched event counts or data errors.

Know Your Customer

Optimize acquisition, visualize customer journeys, and maximize retention without knowing SQL.

Drive Product Innovation

Optimize your product by driving your product roadmap by identifying points of friction and measuring feature adoption.

Multipath Funnel

Visualize and optimize conversion and retention with Indicative’s unique multipath funnel.

Learn More

Customer Journeys

Discover the most common paths customers take through your product and towards conversion.

Learn More


Ask, answer, and act on the most important questions about your customers and their behaviors.

Learn More

Cohort Analysis

Build behavioral cohorts that pinpoint the features and campaigns that most engage and retain customers.

Learn More