What Is A Metric?

Written by Indicative Team


Metric Defined

A metric is a singular type of data that helps a business measure certain aspects of their operations to achieve success, grow, and optimize their customer journey. As a business collects data, they can organize and query through that data to create metrics that are significant to their goals. For example, an e-commerce site that collects customer data might create a metric that represents users clicking on their new ad campaign.

In Data Defined, we make the complex world of data more accessible by breaking down all aspects of the field.

Click Here for more Data Defined.