A metric is a singular type of data that helps a business measure certain aspects of their operations to achieve success, grow, and optimize their customer journey. As a business collects data, they can organize and query through that data to create metrics that are significant to their goals. For example, an e-commerce site that collects customer data might create a metric that represents users clicking on their new ad campaign.
In Data Defined, we make the complex world of data more accessible by breaking down all aspects of the field.
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