What Are Meta Descriptions?

Written by Indicative Team


Meta Descriptions Defined

Meta descriptions are a HTML element that summarizes the contents of a webpage for the benefit of users and search engines. Simply, these descriptions are there to help advise a user and generate user click-throughs from search engines to websites.

Meta descriptions are displayed below the title and URL in search engine results and usually contain around 160 characters.

Meta description tags can have a significant impact on a business’s SEO as they:

  • act as an “organic ad text” – meaning that when a businesses ad ranks for a keyword, search engines will often show the meta description as a summary of the page.
  • are as important as ad text – as a compelling meta description has the power to raise the click-through rate of a business’s organic search results.

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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