What Is Customer Analytics?

What Is Customer Analytics?

Customer analytics, sometimes referred to as behavioral analytics, is a type of data analytics that involves harnessing customer behavior data to make key business decisions that optimize customer conversion, engagement, and retention. Within a business, many departments can benefit from customer data insights, like marketing, product management, data analysts, sales, and business analysts. Customer analytics is an important tool for creating an accurate view of customers, their decisions, and how to best interact with them. By becoming a data-driven business with customer analytics, companies can see their customer base grow. 

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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