Data Broker Defined
A Data Broker, also known as an information broker, syndicated data broker, or information re-seller, is a business that collects information about consumers from a variety of sources. Data brokers, collects, processes, analyzes, and then re-licences the data collected to other organizations.
The data collected is typically accessed via an API and can be collected from a variety of online, offline, public, and non-public sources. These sources include:
- Social media
- Web history
- Online and offline purchase history and warranty information
- Credit card information
- Government records (driver’s license and motor-vehicle records, census data, birth certificates, marriage licenses, voter-registration information, etc).
Information collected from these sources, which can be re-licensed to other organizations include:
- Full name
- Address of residence
- Telephone numbers
- Email addresses
- Age and gender
- Data about real estate owned
There are four type of data brokers:
- Type 1: Data brokers for marketing and advertising
- Type 2: Fraud detection data brokers
- Type 3. Risk-Mitigation Data Brokers
- Type 4: People-Search Sites
In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.
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