What Is A Website Audit?

Written by Indicative Team


Website Audit Defined

A website audit is a full analysis of everything related to a website’s level of search visibility on search engines.  The purpose of a website analysis is to give users a deeper understanding into why a website may not be generating the levels of traffic that is expected or why conversions are not reaching specific targets.

This type of audit will help ensure that businesses are giving their visitors or users the best experience and search engines have the best crawling experience possible.

There are different types of site audits that businesses can utilize to help understand their online visibility. These include:

  • Website Health Audits – analyzing overall health of a website as well as issues that require immediate attention.
  • Security Audits – accessing a site for potential vulnerability issues
  • Competitive Site Audits – monitoring all gaps and opportunities for a websites promotion
  • Red Flag and Recovery Audits – analyzing a website for impending penalties and site metrics 
  • Conversion Optimization Audits – accessing a site for possible technical and onsite conversion problems.
  • Technical SEO Audits – involves crawling an entire website, including a review of site content, structure, and adherence to best practices.

Website Health Audits and Technical SEO Audits are the most common type of site audits. These audits will raise red flags regarding what aspects of a website may be affecting its visibility. These include, but are not limited to;

  • Broken links
  • Duplicate meta descriptions and titles
  • HTML validation
  • Website statistics
  • Error pages
  • Indexed pages
  • Site speed

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