Referral Traffic Defined

Traffic refers to all visits a user makes to a website or a mobile application.  Referral Traffic refers to visits to a website from links that appear on a different sites. Specifically, it is traffic that has been redirected from another site via backlinks. 

Referrals can be redirected from sources such as:

• Social media sites
• Paid campaigns
• Email marketing
• Content marketing
• Other websites

Businesses can benefit from referrals as it:

• Can improve brand exposure and recognition
• Increase SEO through consistent backlinks
• Develop networking opportunities and future leads
• Gives businesses the ability to tap into new, diverse audiences

Other website traffic includes:

• Organic
• Direct
• Social

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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