What Are Points Of Friction?

Written by Indicative Team


What Are Points Of Friction?

Points of friction are variables that slow down user engagement and retention, which can negatively impact your sales cycle. Friction points are inevitable, but companies can be proactive in how they handle them. Data analysis can help you reduce points of friction by allowing you to identify changes, trends, and when customers need support. 

In Data Defined, we make the complex world of data more accessible by breaking down all aspects of the field.

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