What Is A Multipath Funnel?

Written by Indicative Team


Multipath Funnel Defined

Multipath funnel is a Funnel tool that allows users to break down their funnel to isolate steps within their user flow. This type of funnel can help users discover the most effective conversion paths, drop off points in their conversion or onboarding flow, and users that are more likely to convert. Once created, it can be broken down into two paths

  • Inclusive path – Inclusive includes users who performed on-path steps and users who may have performed off-path steps.
  • Exclusive path – Exclusive includes users who performed on-path steps and excludes users who performed any off-path steps. 

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