What Is A Linear Attribution?

Written by Indicative Team


Linear Attribution Defined

Linear attribution is a multi-touch attribution model which splits conversion credit equally across each touchpoint or interaction along a customers journey. Simply, this attribution model gives a participation award to every marketing channel a business used. 

Unlike attribution models in single touch attribution, Linear attribution is apart of the multi-touch attribution model and gives users a balanced look at the whole marketing strategy rather than one single-event. 

The benefit of using a this attribution model is that it credits all marketing channels throughout the multiple stages of a conversion funnel.

However, the downside of using this attribution model is that it doesn’t specify the different varying impacts of each marketing channel. Leaving users not knowing which is their most successful and least successful channel.

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