Indicative Joins mParticle

Written by Jeremy Levy


Today, we announce Indicative has been acquired by mParticle.

Indicative has been a long-term partner of mParticle, a leader in customer data infrastructure. mParticle’s ability to solve the challenges around data quality, governance, and connectivity are impressive and have allowed the company’s customers to build a strong data foundation from which world-class digital experiences are created. I have known mParticle Co-Founder and CEO Michael Katz for many years and his vision for mParticle, to help teams accelerate time to data value, is one I admire because it is closely aligned with our mission at Indicative. 

I couldn’t be more excited for our teams to join forces.

Michael and I share the same vision that empowering product, marketing, and data teams to make data-driven decisions is the key to building the next generation of customer experiences.

Indicative and mParticle values are both deeply rooted in a customer first approach, and we are committed to maximizing the value to our customers. This acquisition is about accelerating our common mission of reducing the time it takes for you to get value out of your data. Indicative was born out of a need to solve a problem – how to leverage data to inform day-to-day product decisions. When we launched Indicative in 2014, our goal as a company was to help teams build better products through data. That goal remains the same.

Adding Indicative to the mParticle team gives our customers access to best-in-class customer data infrastructure while providing mParticle customers the tools to better explore and understand the customer journey. This acquisition will allow us to remove some of the pain points around data consistency and quality, and give you the means to activate your customer journey analytics by delivering them in real-time to the places where they’re most useful. 

If you are a current Indicative customer, here’s what this means for you.

Nothing will change. Indicative, as part of mParticle, is a standalone platform today and will be for the foreseeable future. Existing Indicative customers can expect full functionality and better yet, further roadmap development with no change to your integrations or pricing. In short, nothing will change in the way your teams currently use Indicative–that includes the platform, features, your data connections, and customer support.

Thank you for the trust and loyalty you have placed in our product and our team. Without the support of our customers and partners, this next chapter would not be possible. 

Join me, mParticle CEO Michael Katz, and mParticle CPO Chee Chew for a fireside chat to discuss our shared vision and roadmap. Register here.