What Is Google Tag Manager?

Written by Indicative Team


What Is Google Tag Manager?

GTM, Google Tag Manager, is a tool to help businesses manage their website tags without editing code. Tags are snippets of code or tracking pixels on your website or mobile app. For example, information from one data source, your mobile app, is easily shared to another data source, your analytics tool. With Google Tag Manager, all of the code is stored in one place, so you never have to worry about losing it or changing it. GTM can increase agility, integrate easily, ensure tags are working, and improve collaboration. As a marketer, GTM can help you manage your campaigns and easily adopt new strategies using built-in templates. GTM was created with multiple teams in mind, so it’s easy to segment certain information and protect it while still being available to all business users.

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