Geolocation is the identification of the real-world geographic location of an object. This identification is done by generating a set of geographic coordinates such a latitude and longitude through GPS and using the coordinates to determine a meaningful location. These objects could be an internet-connected computer, mobile phone, table or radar source.
Two different types of data can be collected through geolocation:
- Active User/Device Based Information
- Passive Server-Based Lookup/Data Correlation
By collecting these both types of data, it allows them to be cross-referenced against one another to create the most accurate geolocation result.
The co-ordinates needed for a geolocation don’t only have to determined by a GPS, they could also be identified through:
- Internet Protocol (IP) address
- Media Access Control (MAC) address
- Radio Frequency (RF) systems
- Exchangeable Image File Format (EXIF) data
Businesses can use geolocation to create:
- Smart Navigation – step by step navigation allowing customers to access physical stores to enhance onsite experience
- Personalised Communication – create instant alerts to promotions based on a users location
- Geographical Data Analysis – optimize conversion by understanding the customers
In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.
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