What Is Data-Driven?

Written by Indicative Team


Data-Driven Defined

Data-driven refers to making business or product decisions based on data and data analysis, not intuition, observation, or personal experiences. With an increase in data accessibility and business technology, data-driven decisions are fundamental to businesses across all fields. By operating a data-driven business, companies can personalize messaging to its customers to take a more customer-centric approach. 

In Data Defined, we make the complex world of data more accessible by breaking down all aspects of the field.

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