Customer Data Platform Defined
A customer data platform or CDP is a software that aggregates and organizes customer data across a variety of touchpoints. The aim of the CDP is to collate and stitch together customer data from a variety of first, second and third party sources into unified customer profiles.
The type of data collected by CDP can either be:
By collecting different types of data it allows for a more comprehensive view and better understanding of customers in real time.
The CDP data collected can be separated into different categories including:
- Transactional and order data
- Behavioural, web and mobile data
- Profile data
- Product data
By aggregating and unifying data from different touchpoints, CDPs can help organizations get a more complete understanding of their customer’s behavior, delivering consistent messaging and transactional experience across all digital channels.
In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.
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