Multipath Funnel: Path to Conversion Report

Visualize and optimize conversion and retention with Indicative's unique Multipath Funnel.

Get granular with your customer journey using Indicative’s Multipath Funnel.

Measure purchase journey performance across various customer profiles by using breakouts, or optional steps.
Measure how new marketing campaigns, or new features affect conversion rates over time.
Analyze multiple customer journeys in one visualization to identify the optimal path to conversion.

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Measure your customer journey performance as a function of time using Conversion Over Time.

Identify seasonal trends in your conversion rates, times, and volume.
Track customer journeys through unique User IDs as well as up to 3 additional properties.
Contextualize customer journey performance over time with Annotations.

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Learn from your customer journey analysis and create action plans for users in different stages of their journey.

Explore and segment users who have converted in through customer journeys, or users who have dropped off.
Iterate your marketing or product messaging with A/B testing.
Inform data-driven KPIs with customizable settings such as conversion limits and tracking properties.

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Ask, answer, and act on the most important questions about your customers and their behavior.

Build behavioral cohorts that pinpoint the features and campaigns that most engage and retain customers.

Explore an individual user’s full journey and session activity to discover core behaviors and create highly personalized segments.

Save your Indicative analyses to a Dashboard, or as a Bookmark, and share them with your colleagues.

Discover the most common paths customers take through your product and towards conversion.