What Are User Properties?

What are User Properties?

User properties are the properties associated with the user performing an event, such as demographic factors, an email address, or the marketing channel through which the user was originally acquired. While event properties can differ from event to event, user properties are associated with every event performed by a given user.

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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