Referral Traffic Defined
Traffic refers to all visits a user makes to a website or a mobile application. Referral Traffic refers to visits to a website from links that appear on a different sites. Specifically, it is traffic that has been redirected from another site via backlinks.
Referrals can be redirected from sources such as:
- Social media sites
- Paid campaigns
- Email marketing
- Content marketing
- Other websites
Businesses can benefit from referrals as it:
- Can improve brand exposure and recognition
- Increase SEO through consistent backlinks
- Develop networking opportunities and future leads
- Gives businesses the ability to tap into new, diverse audiences
Other website traffic includes:
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