Customer engagement represents the ongoing communication connections between a customer and a product or business. Connections could include communication about a product, service, or feature. The interactions you qualify as engagement will be unique to your business. For example, it may be the amount of time customers spend browsing your blog, the average amount of order values, how many likes your Facebook page has, or how many customers utilize your customer support system.
In Data Defined, we make the complex world of data more accessible by breaking down all aspects of the field.
Click Here for more Data Defined.