A cohort is a group of users that share a common characteristic that can be identified using an analytics platform. Users can be cohorted based on factors such as geography, time of use, device used, browser, language, and many others. For example, all users that create an account on the same day can be isolated and analyzed as a cohort using an analytics platform.
In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.
Click Here for more Data Defined.