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The best growth teams are constantly discovering, testing, and iterating on new marketing tactics and new product features.

High-performing tactics are quickly copied by competitors, and users adapt increasingly quickly to different messages and mediums, which puts huge pressure on growth teams to continue to evolve.

We’ve pulled together the best new and underutilized tactics that have big potential for growth marketers and product teams in both B2C and B2B companies in 2016, with actionable steps on how to get started.

Included in this guide you’ll find detailed insight into:

  • A surprising new growth channel that is heavily underutilized by most marketers
  • A brand-new targeting tactic that can dramatically lower acquisition costs for both B2C and B2B businesses
  • How you can get significant additional value out of your best-performing content in new ways
  • Step by step instructions on how to get started on the right tests for your business

Get the white paper.