What Is A Website Tag?

Website-Tag Defined

A website-tag or web tag is a tool used to gather data on a website. They are installed on a website to allow for the collection of unique information regarding a users online behavior. These tags can appear in multiple forms including:

  • A piece of Javascript code
  • A small pixel
  • A transparent image 

There are different types of website-tags that can be implemented into a website:

  • Possible Prospect Type – a tag that contains values such as Enterprise, Small Business, and Reseller. These tags each have a value that is associated with a particular page or pages.
  • High Value Web Content – a tag that includes values of ‘Contact Us’, ‘Pricing’ and ‘Product’ pages.

A web-tags purpose is to enable:

  • Third-party tracking
  • Analytics
  • Reporting
  • Remarketing
  • Conversion tracking
  • Optimization
  • On-page functionalities.

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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