What Are User Actions?

User Actions Defined

User actions are any step that a user takes when interacting with your site or app. For example, user actions can be clicking a link, creating an account, or making a purchase. A business tracking their users’ actions and behavior can be helpful in understanding and analyzing trends, patterns, and user engagement as a whole during their sessions. User activity monitoring is sometimes referred to as UAM when creating business documents to share with executives and company teams. Tracking user actions allows companies to understand their customers and think about what features, updates, and enhancements would be beneficial to a user. 

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