What Is Paid Traffic?

Paid Traffic Defined

Traffic refers to all visits a user makes to a website or a mobile application. Paid traffic refers to any traffic or customer that visits a website due to clicking on advertising promotions. These advertising promotions can be located on search engines and on social media platforms.

Paid traffic advertising promotions include:

  • Pay Per Click
  • Pay Per Acquisitions
  • Cost Per Thousand
  • Banner Advertisements

The benefits of a business receives from this type of traffic include:

  • Brand awareness
  • Immediate traffic
  • Consistent traffic
  • Measurable results

Other website traffic includes:

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