Multipath Funnel

What is a Multipath Funnel?

Multipath funnel is a Funnel tool that allows users to break down their funnel to isolate steps within their user flow. A multipath funnel can help users discover the most effective conversion paths, drop off points in their conversion or onboarding flow, and users that are more likely to convert. Once you’ve created a multipath funnel, it can be broken down into an inclusive or exclusive path. Exclusive includes users who performed on-path steps and excludes users who performed any off-path steps. Inclusive includes users who performed on-path steps and users who may have performed off-path steps.

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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