What Is A CRM?

What Is A CRM?

CRM stands for customer relationship management, which is a company’s approach to managing interactions with current and potential customers. In order to properly manage CRM, a business must use data analysis to assess relationship history in order to improve it through metrics like retention and sales growth. CRM achieves this by compiling data from different channels, including social media, company websites, email campaigns, and phone conversations. CRM will change as a customer progresses through your company’s sales funnel, so it’s important to acknowledge distinctions between phases in your funnel. By doing this, you can optimize your funnel and provide more targeted marketing, better pricing, customized products and services, and improve customer service.

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