What Is Cohort Analysis?

What is Cohort Analysis?

Cohort data is the main component in performing cohort analysis. Cohort analysis allows you to understand a group of users’ behaviors outside of a population as a whole. There are many ways this type of analysis can help you better understand your users, user flow, and ultimately grow your business. Cohort analysis can be used to examine different responses to marketing efforts, see how behavior and performance of groups of users changes relative to when you acquired those users, and examine behavior according to sales metrics.

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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