What Are Backlinks?

Backlinks Defined

Backlinks are any hyperlinks on one website that redirects users to another website. Backlinks are also known as ‘inbound links’, ‘links’, ‘inward links’ or ‘incoming links’.

Backlinks play a role in SEO as the quality and quantity of pages linking to a business’s website are criteria used by search engines to determine a search engine rank. This is because they are seen as a signal to search engines that other sites are confident in the website.

Some backlinks that are valuable to a business’s SEO include;

  • Editorial backlinks
  • Guest blogging backlinks
  • Business profile backlinks
  • Webinar links

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