Backlinks are any hyperlinks on one website that redirects users to another website. Backlinks are also known as ‘inbound links’, ‘links’, ‘inward links’ or ‘incoming links’.
Backlinks play a role in SEO as the quality and quantity of pages linking to a business’s website are criteria used by search engines to determine a search engine rank. This is because they are seen as a signal to search engines that other sites are confident in the website.
Some backlinks that are valuable to a business’s SEO include;
- Editorial backlinks
- Guest blogging backlinks
- Business profile backlinks
- Webinar links
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