What Is A/B Testing?

What Is A/B Testing?

A/B testing is randomized testing that allows a company to compare two variables, A and B. Using statistical analysis, a company can compare results through hypothesis testing. This allows companies to optimize their site or product by determining which variable performs the best in terms of engagement and conversion. A/B testing can give you answers to the most focused questions, which allows you to make specific changes to meet your goals, whether they involve sales leads, conversion, or visitor behavior.

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