A website-tag or web tag is a tool used to gather data on a website. They are installed on a website to allow for the collection of unique information regarding a users online behavior. These tags can appear in multiple forms including:
- A small pixel
- A transparent image
There are different types of website-tags that can be implemented into a website:
- Possible Prospect Type – a tag that contains values such as Enterprise, Small Business, and Reseller. These tags each have a value that is associated with a particular page or pages.
- High Value Web Content – a tag that includes values of ‘Contact Us’, ‘Pricing’ and ‘Product’ pages.
A web-tags purpose is to enable:
- Third-party tracking
- Conversion tracking
- On-page functionalities.
In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.
Click Here for more Data Defined.