What Is SERP?

Written by Caitlin Davidson

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SERP Defined

A SERP is any search result shown on a search engine results page. However, SERP most commonly refers to the results that appear on the first page of search results. SERP is a part of SEO practices.

There are four common SERP features found on a search engine:

  • Rich Snippets – which add a visual layer to an existing result (review stars for product/service ratings)
  • Paid Results –  which are bought by bidding on keywords ( Google Shopping)
  • Universal Results – which appear in addition to organic results (image results, new results)
  • Knowledge Graph Data –  which appears as panels or boxes ( weather)

Some SERPs will feature significantly more organic results than others. This is due to differing user behaviour and internet searches.

There are three primary types of Internet search:

  • Informational – find information on a given topic.
  • Navigational –  locate a specific website through a search.
  • Transactional – transactional searches are those in which paid results are most likely to be displayed.

The main benefit of using SERP is to optimize a web page to ensure as much space is taken up by to increase your click-through rate (CTR) and generate more organic traffic.

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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