What Is A Rich Snippet?

Written by Caitlin Davidson

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Rich Snippet Defined

Rich Snippet is a search engine optimisation term used to describe a structured data markup which can be added to a business’s HTML. This allows for search engines to better understand the information contained on particular web pages.

When rich snippets are employed, search engines are able to display more information about the web result.  These snippets can serve as a “sneak preview” for listings on the SERP.  It can supplement search query results with more detailed information such as:

  • Reviews
  • People 
  • Products 
  • Businesses & Organizations
  • Recipes 
  • Events
  • Music 
  • Video Content 

Rich snippets are beneficial to a website as they: 

  • Create eye catching results – Drawing a search user’s attention from your competitors’ listings to your own result.
  • Can potentially increase CTR 
  • Can provide ‘quality’ results – Offering results that could match the user’s intent more closely.

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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