Paid Traffic Defined
Traffic refers to all visits a user makes to a website or a mobile application. Paid traffic refers to any traffic or customer that visits a website due to clicking on advertising promotions. These advertising promotions can be located on search engines and on social media platforms.
Paid traffic advertising promotions include:
- Pay Per Click
- Pay Per Acquisitions
- Cost Per Thousand
- Banner Advertisements
The benefits of a business receives from this type of traffic include:
- Brand awareness
- Immediate traffic
- Consistent traffic
- Measurable results
Other website traffic includes:
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