What Is mParticle?

Written by Caitlin Davidson

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mParticle Defined

mParticle is a mobile customer data platform that simplifies how users collect and connect their data to hundreds of vendors without needing to manage multiple integrations.

Apps using mParticle collect data which is then routed to various providers configured on their dashboard. It works by systematically tagging, cleansing, deduping, and standardizing data.  Events are then mapped and moves attributes from diverse sources to a single schema.

mParticle integrates with:

  • Looker
  • Braze
  • Adobe Marketing Cloud
  • Amazon Web Services
  • Google Analytics
  • Google Cloud Storage
  • Snowflake
  • Snowplow

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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